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For the most part, e-commerce and marketing professionals tend to agree that social media plays an important role in the success of an online retail business. That’s good to know, but one tiny problem remains: With so many social...
Pinterest has partnered up with some top brands in order to make pins more useful. The pin-boarding social network is working with companies like Anthropologie, Home Depot, Target, Urban Outfitters, Better Homes and Gardens, Good Housekeeping...
Being acquired by Facebook does a brand good, according to a new study by Simply Measured. In fact, just a year after being acquired by Facebook, Simply Measured reports that 67 percent of the top brands are now using Instagram –...
By Dana Rasmussen If Pinterest was a woman, her friends would have the awkward task of telling her that men just aren't that into her. Pinterest is the third most popular social networking site on the Internet behind Facebook and...
Pinfluencer literally made a name for itself by providing marketing and return-on-investment (ROI) analytics to brand’s using the Pinterest social network. However, as the company begins to move away from only using information...
Bigger is better – at least, that seems to be the philosophy that Pinterest is following when it comes to the social pinboarding site’s freshly launched new redesign. The updated look is mostly notable for including bigger...
As Pinterest continues its slow but steady ascent to social media greatness, brands are turning to the platform in droves to raise awareness with their target consumers and, in some cases, even turning a profit. As more and more enterprises...
For brands, maintaining a social presence on the Web is hard work. Not only do social media managers need to focus on engaging audience members, but they must also stay current with new features, redesigns and updates from social networks...
Merchants that actively maintain a Pinterest profile have the potential to gain a lot of traffic from the visually driven social network. However, just like any other social network, merchants must monitor the analytics of the content...
When running a home-based business, the pressure of completing vital daily actions, in addition to time constraints, means social media strategy may not be your highest priority. But to outreach to an extensive customer base, build...
By Richard Pasewark, CEO, Visible Technologies This past year the social media and marketing world saw many evolutionary changes including the IPO of Facebook, market consolidation and increased adoption of social media sites like...
Interacting with fans through social media helps merchants foster relationships with their customers, and a new application from Wishpond makes this task easier than ever. This is because the social marketing solutions provider has...
Finding participants and ensuring eligibility and legality are among some of the time-consuming issues businesses face when running a sweepstake or contest on Pinterest . The popularity of the giveaways, however, keeps increasing....
It was only a matter of time, but Pinterest, the social pinboard site that took the world by storm, is officially targeting brands. That’s right – it looks like your mom’s favorite social network is ready to start...
As the world becomes more connected, so do consumers. For small businesses, this presents an era of unique challenges. And, although the world of online marketing may appear cumbersome, small businesses should not be so easily dismayed...
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