Posts tagged wm-socialmedia RSS

Social Snapshot: July 2015

Facebook in particular unveiled a lot of news in the month of July, from the announcement of its Innovation Competition winners to its updated way to measure CPC on its ad platform. Website Magazine has put all of these updates and...

Content Engagement Hovering Around 33-50%

While the popularity of content marketing is beneficial for writers, SEO pros and the companies providing content optimization and analytics tools, the downside is that more brands are developing content, leading to more competition...

Measure the Effectiveness of Facebook Ad Campaigns with AppFlyer

Mobile marketing attribution and analytics platform AppsFlyer (a Facebook Mobile Measurement Partner) has introduced Facebook ROI reports, which will provide users of the solution with insights to optimize their app marketing campaigns...

Presentation-Based Lead Gen with SlideShare, LinkedIn

LinkedIn is making it easier for brands to build their audience on SlideShare. The social network launched a new lead generation tool, which enables marketers to identify key consumers of their content and connect with their audience...

#WordPressWednesday: 13 Social Plugins

It’s time for another round of WordPress Wednesday, and this time Website Magazine is highlighting some of the coolest social plugins available. Whether you are in need of a plugin to verify your site’s presence on Pinterest...

Twitter Adds Security with Account Monitoring Dashboard

Twitter is helping its users better monitor and manage their accounts via a new data dashboard. The dashboard, which is being rolled out to all users, displays account activation details, the devices the account has been accessed on...

Faster Facebook Ad Creation

Wix has unveiled a new integration between its ShoutOut product and Facebook ads. Wix ShoutOut enables users to create, send and share professional newsletters and updates. Users can customize ready-made templates with their own text...

Facebook Puts Its Users in Control

Facebook is trying once again to improve the News Feed experience for its users. This time, however, the social network is putting its members in control. With the update, users can select which friends and Pages they would like to...

Facebook Unveils New Way to Measure CPC

Facebook is changing how it charges advertisers in the coming weeks, as the social network has unveiled a new way to measure cost-per-click (CPC). Currently Facebook measures CPC as any click taken within an ad unit, including a like...

Instagram's Ad Products May Break the Bank (But Not for the Reasons You Think)

By Grant Munro, FlashStock Technology With the announcement of Instagram’s new ad offering, brands must start changing how they think about advertising and how to tailor their content if they want to succeed on this platform...

Facebook Announced Innovation Competition Winners

As technologies continue to evolve and expand, companies are constantly pushing the boundaries of what is possible. Facebook has recently announced the winners for its 2015 Innovation Competition. For those unfamiliar with the Innovation...

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5 Fail-Proof Social Media Best Practices

By Matt Hensler, Blast! Marketing & PR The majority of businesses are leveraging social media to engage their existing and potential customer base but many are still – even in 2015 – doing so with blinders on. They...

Pinterest’s Buyable Pins Arrive on iOS

Pinterest unveiled Buyable Pins in June as a way for brands to securely sell products on its social network. Now the social network is announcing the feature’s arrival on iPhone and iPad for users in the U.S. Buyable Pins are...

Considerations Before User-Generated Content Heads South

Josh Buxbaum, WebPurify User generated content (UGC) – from blog comments, to memes to videos – is exactly what it sounds like, content created by users that is shared online. Some industry experts are calling it “marketing...

Social Snapshot: June 2015

Social news did not disappoint in the month of June, as Web workers saw interesting announcements across some of the Web’s top networks, including Facebook, Twitter and Instagram. From updated ad offerings to features that make...

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