Posts tagged wm-socialmedia&pageindex=2 RSS

Unknown Truths About Ratings and Reviews

Theresa O’Neil, PowerReviews Shoppers have come to rely on ratings and reviews when making purchasing decisions for just about everything – from hotels and books to movies and apparel. Ratings and reviews drive more conversions...

Top B2B Content Marketing Metrics You Must Track & the Resources to Track Them

:: By Joe Griffin, ClearVoice :: According to the recently released "Benchmarks, Budgets, and Trends" report from Content Marketing Institute and MarketingProfs, 28 percent of B2B marketers don't measure the ROI of their...

UGC for the Enterprise with Chute, Salesforce

User-generated content marketing solution Chute has launched an application for the Salesforce community Cloud that it hopes will simplify the task of using owned media and gathering and publishing visual content to promote engagement...

Pinnable Pinterest Strategies for Every Website

With its $11 billion valuation and roughly 110 million monthly active users (MAUs), Pinterest is very much a social media contender even if it doesn't have a " drama a day " like some of the other networks. Pinterest’s...

Social Commerce Advancements that Sell

The ability to complete an order within the very apps that consumers are already using to browse and save products is a recipe for success, but it's an idea that just hasn't taken off quite yet. Currently, only 10 percent of...

Who Is Buying Twitter?

Speculation about a Twitter acquisition has hit fever pitch with reports that the social media network may get a formal bid soon. With Twitter's large audience - particularly among business users - it could be a pretty pickup for...

Creating an Employee-Advocacy Program for Social Media

Even though social media as a marketing practice is constantly changing, those responsible for day-to-day planning and posting may be a little bored - relying on the same tactics to get content out for followers to see. If this sounds...

Bridging the Increasing Social News Gap

Connecting Onsite & Offsite Content Consumption Behavior Content intelligence platform Chartbeat unveiled a new feature called Offsite Social that should help publishers understand how the articles they develop are distributed...

Twitter Embracing Its Special Purpose

Twitter still struggles to formally define itself, but many brands have figured out that is somewhat of an excellent support platform. The company is offering features that make it easier for users to contact brands when they need...

Get By With a Little Help from Friends

If you're looking for an edge this holiday season, consider letting your existing buyers do the work for you. Fire Tech Camp, a tech-education provider based in the UK, for example, has a sales conversion rate of 21.43 percent...

5 Tips for Dealing With Negative Customers on Social Media

:: By Larry Alton, @LarryAlton3 :: For all of the great things social media does for businesses, it’s not always an ideal marketing tool. Any time you give customers a platform for discussing your brand, there’s some inherent...

Snapchat's Ties to Wearable Tech & Info Discovery

Snapchat is an interesting network to watch. On one hand, its user engagement is through the roof (average active users spend 25-30 minutes on the app every day) and, on the other, it's making behind-the-scenes moves that can position...

Facebook Ad Reach in Jeopardy Too

Marketers are well aware that organic reach is difficult to come by these days but now Facebook is going after ad reach as well. The world's most popular social media network announced that over the coming months it's working...

Goal-Oriented Cover Photos to Like

“We need a new Facebook cover photo.” That’s a statement in-house designers have likely heard a time or two with very little direction about what to include, how big it should be or the overall goal of the image itself...

Daily Social Posts for Everyone

Social media has proven itself to be a viable marketing channel for increasing company reach, improving engagement and supporting customers, but many marketers still struggle to know what to post daily without maxing out their in-house...

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