Posts tagged wm-socialmedia&pageindex=3 RSS

Considerations Before User-Generated Content Heads South

Josh Buxbaum, WebPurify User generated content (UGC) – from blog comments, to memes to videos – is exactly what it sounds like, content created by users that is shared online. Some industry experts are calling it “marketing...

Social Snapshot: June 2015

Social news did not disappoint in the month of June, as Web workers saw interesting announcements across some of the Web’s top networks, including Facebook, Twitter and Instagram. From updated ad offerings to features that make...

Tumblr Embraces the GIF

Since their inception, blogs have given users the ability to communicate their feelings and opinions on virtually any topic under the sun. Looking for new ways to keep their bloggers coming back, Tumblr , the popular social networking...

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Facebook Simplifies Forms for Lead Ads

Marketers love forms but consumers hate filling them out. To remedy this problem, Facebook is testing a new feature called “lead ads” that makes it easier for people to fill out forms on mobile devices. Lead ads automatically...

Having Trouble Identifying Your Social ROI? You're (Still) Not Alone

Social media’s transition into a valuable business tool is one that few could have foreseen. Yet, as more and more companies continue to leverage the popular medium, some are left wondering how valuable it really is to their...

Instagram Unveils Revamped Search and Explore

Instagram has unveiled a new Explore page with trending tags and places, as well as a more powerful search tool. For starters, Explore now features trending tags and places. The page surfaces trends in real-time, which helps members...

Hootsuite Unveils iOS App for Content Discovery

Popular social media management platform Hootsuite has unveiled a new iOS app to help users discover and share content on mobile devices. The app, dubbed Suggestions for mobile , makes it easier for users to discover, schedule and...

Improved Multi-Channel Social Media Reporting

The Union Metrics Social Suite has been updated with new multi-channel social media reporting capabilities and Facebook analytics. With the new features, digital marketers can better optimize their messaging, grow their audiences,...

Premium Packaging Increases Social Shares, May Reduce Returns

Buyers’ remorse is something most consumers have felt at some point after purchasing products online or offline. This could be because their expectations of the purchase fell short, they regret spending the money or the entire...

Twitter Tests New Shopping Feature

Twitter is testing some major new features, including a feature that makes it easier for consumers to shop on the social network. For starters, Twitter introduced product and place pages, which surface and organize relevant Tweets...

Facebook Follower Rates Have Plateaued

By far, Facebook is the most popular social channel by brand engagement. In fact, according to a Yesmail analysis of brands across five retail categories, 98 percent of retail brands maintain a presence on the social network. Despite...

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Location Tagging for Social Media Intelligence

It has been challenging for large companies and brands to gather any truly useful intelligence from social media, and near impossible for many small and mid-size enterprises. The technology solutions developed to address the problem...

Prospecting with KickFire; CRM in the Browser

Many CRM solutions, including Act-On and Nimble ,have recently introduced features/solutions to enable sales teams to capture prospect data as they browse the Web; and more are on the way. B2B sales automation solution Visistat , for...

Twitter Eliminates 140-Character Limit for DMs

With social media taking center stage in consumers' digital lives, many companies have turned to the medium to better connect and engage with them. Twitter has recently made an announcement that they are removing the 140-character...

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The Death of Hashtags

Advice about social media is all over the road and in my humble opinion, it's creating a credibility problem for the channel. It was not that long ago that Twitter mavens and Facebook gurus touted using hashtags as a crucial (nay...

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