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Thousands of brands – from Disney to Staples – are looking for online influencers. This is the term given to people or groups who, through their reputation and content, influence their audience to make buying decisions...
Brands, marketers and agencies are constantly looking for the newest tools and metrics to not only help drive engagement, but also revenue. With those needs in mind, Shoutlet , a cloud-based social marketing platform, announced a major...
It is no secret that visual content, such as images and videos, help increase engagement rates on websites. Finding an elegant way to fit this type of content into a site, however, can be daunting. Luckily, companies can leverage a...
Finding participants and ensuring eligibility and legality are among some of the time-consuming issues businesses face when running a sweepstake or contest on Pinterest . The popularity of the giveaways, however, keeps increasing....
There are 584 million-plus reasons why Facebook is a marketing hotspot. This number of active daily users, makes the social network's everyday audience about three times larger than the Super Bowl’s. To cater to the increasing...
It was only a matter of time, but Pinterest, the social pinboard site that took the world by storm, is officially targeting brands. That’s right – it looks like your mom’s favorite social network is ready to start...
Tumblr isn’t just for teens anymore. In fact, Tumblr recently announced in a blog post that an audience of 168 million people has pushed the social network into the ninth spot of Quantcast ’s top ten U.S. Websites. The...
The debate on the usefulness of Facebook pages rages on, but some recently released information from social marketing platform Recommend.ly shows that many business users are struggling to capitalize on the engagement opportunity presented...
More consumers are buying into social commerce, according to recent data from shopping cart application provider Ecwid . The data was aggregated from merchants who are leveraging Ecwid’s Facebook application, and it reveals that...
Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook...
Social media management just got a whole lot easier. This is because HootSuite has updated its mobile applications to include Autoschedule functionality, which allows social media managers to automate posting times directly from their...
The role that social media now plays in successful search engine optimization campaigns is immense. The more pronounced a social media profile, the greater the likelihood that a brand will make its way onto search results pages. The...
Do you know what every single professional user and brand on Google+ has been asking since the network's launch? It's this: why can't I use my third party social media management and monitoring application/platform to post...
Social commerce payment system Chirpify is no longer just looking to monetize content on Twitter. In fact, it seems to be banking on the hope that a picture can be worth a thousand dollars, as the company recently expanded its platform...
How do you ask your customers to “check-in” or use a geo-social app when they can’t walk into your building? It can be a challenge for any business or brand without a store or physical location to create location...
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