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WeVideo, which Website Magazine featured in its recommended list of online video editing platforms , has released a social video engagement solution that enables marketers to put the power of video into the hands of consumers. The...
Want to hear something cool? After many months of rumor and speculation, Facebook is finally starting to test a Want button on its site that will allow its one billion users to tag products that they would like to own and save them...
As businesses – both small and large – adapt to the increasing demands of social media, the way these companies analyze its return on investment on these networks, such as Twitter and Facebook, must adapt too. Visible Technologies...
Professional social network Linkedin has introduced a new feature in “ Endorsements ” recently which makes it quite a bit simpler (like one-click simple) to recognize your professional connections for their skills and general...
Finding the return on investment (ROI) from a social media campaign can be a difficult task, to say the least – but it just got easier for HootSuite Enterprise clients. The popular social media management platform has announced...
From IPAs to IBUs, the beer world not only has a lingo all of its own, but also its very own single platform, app and more. Taplister, which combines crowdsourced tap lists with menu management software, enables consumers to discover...
As the world becomes more connected, so do consumers. For small businesses, this presents an era of unique challenges. And, although the world of online marketing may appear cumbersome, small businesses should not be so easily dismayed...
After analyzing 65 billion ad impressions in a 12-month period, Kenshoo Social , in partnership with Resolution Media , found significant differences in the effectiveness of ads targeting men and women. Despite women representing the...
Watch out Yammer – because HootSuite just launched an internal communication tool that enables organizations to have conversations without leaving the social media dashboard. The social media management platform released the...
Whatever your opinion on the future of Facebook is, all Web workers - from marketers and designers of all types, to analysts and entreprenuers - need to know how to manuever in that particular social network. More often than not, an...
As if you needed it, here's a little more evidence that social media remains of great interest to the venture capital crowd these days (as it should be with the Web technology worker, too) : social media analytics company Dataminr...
Facebook has proven itself to be a good place for brands to connect with consumers, but in many cases, these are tenuous and do little for companies after the initial connection. That’s why Napkin Labs launched its new Fan Center...
One in five consumers have used social media in the past year to obtain a customer service response. Expect that number to rise – fast. In addition to these findings by American Express, the study also reported that customers...
Looks like it’s time for Facebook to finally try to make itself even more profitable. Earlier this year, Facebook announced the test launch of Facebook Offers , a service that allows businesses to send promotions directly to...
Twitter certainly made some waves this week with the announcement that its users could now create custom header images for their profiles. Amazing, right? Not exactly. In a page virtually torn almost directly from the likes of Facebook...
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