Posts tagged wm-socialmedia&pageindex=9 RSS

Is Twitter's Instant Timeline Enough?

Twitter's problem isn't a growth problem - it's an engagement problem. Even with more than 500 million users (although that number is likely skewed by bots), the platform needs to do something about getting them (the real...

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Instagram Enhances its Discovery Feature

Instagram has unveiled a new update to help its users discover people to follow on the social networking app. The update enhances Instagram's Explore page. For starters, the Explore icon at the bottom of the screen has changed...

The Days of Anonymity are Over

Customer identify management platform Gigya announced this week it has raised $35 million in growth capital, bringing its total funding to $104 million. The Gigya platform enables businesses to identify customers across devices, consolidating...

GoDaddy Takes On F-Commerce

GoDaddy is teaming up with Easy Social Shop to help merchants sell on Facebook. Through the partnership, GoDaddy merchants are able to build a Facebook store that offers real-time updates based on the merchant’s catalog and inventory...

Bridging the Data Between Search and Social

Kenshoo and DataPop are teaming up to help retailers drive sales by bridging the data between search engine marketing and social media initiatives. The partnership brings together Pinterest and Google Product Listing Ads (PLAs) data...

5 Unwritten Rules of Social Media

When it comes to engaging fans on social media, there are certain unwritten rules that brands should be abiding by. Even though some of these rules may be obvious to social media pros, it is always a good idea to re-evaluate social...

4 Tech Companies that Rock on Twitter

If you’ve ever been excited to follow your favorite tech company on Twitter only to find out all they tweet about is product updates, customer stories and other “we’re the best” content, you are not alone. On...

Start Your Own Social Network with Open-Source HumHub

With ad-free social network Ello (the current darling of the social media world) announcing they've just closed a $5 million dollar funding round, it may be the right time to start your own platform - and there are solutions to...

Weekend Warrior: 5 Powerful Pinterest Tips

Having a strong Pinterest presence is important for brands, especially as the holiday season approaches. After all, Pinterest is the go-to social network for sparking gift ideas, and Piqora data shows that referral traffic from Pinterest...

Today's Social Media Business Benchmarks

A recent survey from Hootsuite and Harris (Nielsen) proves what many savvy digital marketers already know – businesses recognize the importance of using social media but struggle to assess the effectiveness of their initiatives...

Use Facebook to its Full Potential by Leveraging Landing Pages

Social media provides businesses with virtually limitless opportunities to communicate with consumers. In order to succeed at social media it is crucial that businesses use them to their full potential and take advantage of the features...

Hootsuite Caters to Global Agencies

Hootsuite has unveiled a new Global Agency Partner Program, which aims to equip agencies with resources and tools to help them better succeed in their social initiatives. The new program is tailored to the unique needs of global agencies...

Snapchat Delivers Its Very First Ad

Snapchat users found a surprise in the “recent update” section of their app this weekend, as the ephemeral messaging platform featured its very first advertisement for the upcoming movie, Ouija. Snapchat announced the arrival...

Search and Social Advertising Continue to Thrive (INFOGRAPHIC)

Search and social advertising are continuing to trend upward, as new Kenshoo data reveals an increase in investments and click-through rates in both of these advertising channels. In fact, Kenshoo’s Search and Social Snapchat...

Create and Share Videos With New Vidyard Studio

In a recent report from analyst firm Demand Metric, more than 70 percent of marketing and sales professionals reported that video converts better than other content types, yet fewer than 10 percent are actually using it to effectively...

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