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Social Snapshot: August 2015

As summer cools down, brands are focusing on heating up their social marketing efforts. After all, social is an instrumental communication during the upcoming holiday season, and it’s never too early to start preparing for the...

Strategic Keyword Selection & Informed Optimization for Pinterest

Pinterest remains somewhat of a black box when it comes to optimization for many merchants. Ahalogy, a Pinterest Marketing Developer Partner, has just launched a technology that allows social media marketers to optimize their content...

Why Businesses Should Combine Content Marketing with SEO

:: By Douglas Karr, DK New Media :: Online marketing strategies evolved rapidly over the last two decades. Many segments grew so rapidly that they erupted into their own industries. Content marketing and search engine optimization...

Are You Making Any of These Social Media Mistakes?

:: By John Wieber, WebMoves :: Social media marketing for businesses is not a cut and dry medium for advertising. There are many nuances to getting social media right. There are plenty of “do’s and don’ts” as...

Free Content Discovery Tools and Apps to Boost Your Social Media Presence

: Jessica Davis, Godot Media :: Is your social media presence lagging? Are you finding it difficult to find and curate content to make your social media presence robust and active? With the increasing popularity and effectiveness of...

Social Snapshot: July 2015

Facebook in particular unveiled a lot of news in the month of July, from the announcement of its Innovation Competition winners to its updated way to measure CPC on its ad platform. Website Magazine has put all of these updates and...

5 Fail-Proof Social Media Best Practices

By Matt Hensler, Blast! Marketing & PR The majority of businesses are leveraging social media to engage their existing and potential customer base but many are still – even in 2015 – doing so with blinders on. They...

Considerations Before User-Generated Content Heads South

Josh Buxbaum, WebPurify User generated content (UGC) – from blog comments, to memes to videos – is exactly what it sounds like, content created by users that is shared online. Some industry experts are calling it “marketing...

Location Tagging for Social Media Intelligence

It has been challenging for large companies and brands to gather any truly useful intelligence from social media, and near impossible for many small and mid-size enterprises. The technology solutions developed to address the problem...

10 Terrific Twitter Bios

There are only so many ways brands can customize their Twitter profiles to make a good impression on visitors and entice them to hit the “follow” button. One of the most important profile elements to customize is the bio...

10 Easy Ways to Start a Blog

:: By Tom Tate, AWeber :: According to Moz.com, there were approximately 31 million bloggers in the U.S. in 2012 of which 57 percent even reported having more than one blog. Today, Tumblr has more than 232.8 million blogs, and 109...

Social Snapshot: May 2015

As the weather began to heat up in May, so did the social industry – with a variety of updates making headlines, from a new search experience on Twitter to a new way to read articles on Facebook’s mobile app. To make it...

Content Marketing - Cost Center or Revenue Driver?

:: By Andrew Davies, idio :: What’s the number one question that all revenue-focused marketers should be asking: Is content marketing worth it? Although content marketing has grown to a $44 billion industry (according to Custom...

5 Step Guide for Better Hashtag Marketing

The symbol formally known as pound has evolved into a social media superstar. Yes, that is right, we are talking about the hashtag (#). Although Twitter is the social network credited for launching the hashtag as we know it today,...

8 Content Marketing Mistakes You Might be Making

:: By Andy Preisler :: Content marketing is in its relative infancy, but those who do it well are reaping huge benefits. And those who do not are missing out on a customer base that could really grow their businesses. Gone are the...

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