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For the most part, e-commerce and marketing professionals tend to agree that social media plays an important role in the success of an online retail business. That’s good to know, but one tiny problem remains: With so many social...
The Web is full of social destinations where people come together to answer questions, discuss news and share interesting information with each other. In fact, aside from the ’Net’s most popular social sites, like Facebook...
The biggest Internet news this week was unquestionably Yahoo’s massive purchase of the popular microblogging website/platform known as Tumblr. Once considered nothing more than a haven for angsty teenagers and aficionados of...
As the looming Penguin update (version 2.0) hovers overhead, search professionals are left wondering how the unknown changes to Google’s search algorithm will impact their company’s digital visibility. While Google always...
Sunday is Mother’s Day, which not only means that you still have time to pick up gifts for the most important ladies in your life, but also that brands have put their Mother’s Day marketing campaigns into full force across...
After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. This is not only big news for businesses who maintain an active presence on the micro-blogging social network...
By Dana Rasmussen If Pinterest was a woman, her friends would have the awkward task of telling her that men just aren't that into her. Pinterest is the third most popular social networking site on the Internet behind Facebook and...
The Web has made the “personal brand” more of an actual thing than ever before. These days, individuals can have their own websites, online portfolios, social media profiles and other online spaces where they can share...
While Facebook and Twitter were racking up hundreds of millions of users apiece, many of whom are largely inactive on the social networks, the microblogging site Tumblr was slowly accumulating its own large and much more dedicated...
:: Tony Ferraro, Twubs.com :: Are you struggling with the noise of social media? Twitter and Instagram are so full of people’s coffee shop stories that your message simply fights to get heard. Social media has become what “party...
Images tend to resonate with audiences on social networks better than text-based posts. In fact, after Facebook launched Timeline for brands, visual content, which includes images and videos, received a 65 percent increase in engagement...
By Amie Marse, Content Equals Money Tumblr is becoming an increasingly important space for getting your brand noticed. Although you may have built a social media presence on influential sites like Facebook, Twitter or LinkedIn, Tumblr...
Chances are that your brand’s Google+ page doesn’t have as many followers as its Facebook or Twitter pages, but instead of neglecting this social network because of a lack of engagement from fans, you should find a way...
Bigger is better – at least, that seems to be the philosophy that Pinterest is following when it comes to the social pinboarding site’s freshly launched new redesign. The updated look is mostly notable for including bigger...
When it comes to social media marketing, there is a long list of best practices and worst practices that brand managers should be aware of. Sometimes the lines of good and bad get blurry, and even though a brand might simply be trying...
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