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Easy Videos for Your Business to Make

If your company is creating content in the form of blogs know that 55 percent of visitors only read your articles for less than 15 seconds (perhaps even less since that stat was reported). Also know that this small window of attention...

5 Reasons You'll Fail at Blogging in 2017

Launching and managing a weblog these days could seem like a fool's errand, what with all the flashy, real-time, click-bait driven content that fills the tubes of the 'Net. There is still a place, however, for more thoughtful...

6 Time-Saving Chrome Extensions for Social Media Managers

:: Disha Dinesh, Godot Media :: Social media managers waste a substantial amount of time moving between platforms, apps and tabs. You can save that time by using nifty extensions on your browser and invest it elsewhere. There are several...

Using LinkedIn to Create & Close Sales Leads

:: By Gabe Larsen, InsideSales.com :: Every second, more than two new members sign up for LinkedIn - joining nearly 500 million members in over 200 countries and territories. With audience numbers like these, it's no wonder salespersons...

Holiday Social Media Strategies (for Everyone)

'Tis the season for crowded email inboxes (as retailers increase their frequency for sending promotional messages) and flooded social media news feeds (as friends post even more pictures of their food, families and fun outings...

10 Ways to Get More Instagram Followers

:: By Larry Alton, @LarryAlton3 :: Not so many years ago, Instagram was in its infancy. Now it’s the fastest-growing social media platform , and one of the top five social networks businesses use to market their websites. Through...

Create Content That Converts With These Seven Tips

:: By Joe Griffin, ClearVoice :: Content that’s well-researched, engaging, and actionable remains the bedrock of an effective inbound marketing campaign. In fact, 89 percent of organizations use content marketing, according to...

6 Ways to Source Compelling Content for Your Blog and Social Pages

:: By Disha Dinesh, Godot Media :: The glaringly absent element in most brands' content is consistency of appearance, tone and delivery of value. Unless your brand is consistent, your audience won't map those characteristics...

Unknown Truths About Ratings and Reviews

Theresa O’Neil, PowerReviews Shoppers have come to rely on ratings and reviews when making purchasing decisions for just about everything – from hotels and books to movies and apparel. Ratings and reviews drive more conversions...

Top B2B Content Marketing Metrics You Must Track & the Resources to Track Them

:: By Joe Griffin, ClearVoice :: According to the recently released "Benchmarks, Budgets, and Trends" report from Content Marketing Institute and MarketingProfs, 28 percent of B2B marketers don't measure the ROI of their...

Pinnable Pinterest Strategies for Every Website

With its $11 billion valuation and roughly 110 million monthly active users (MAUs), Pinterest is very much a social media contender even if it doesn't have a " drama a day " like some of the other networks. Pinterest’s...

Social Commerce Advancements that Sell

The ability to complete an order within the very apps that consumers are already using to browse and save products is a recipe for success, but it's an idea that just hasn't taken off quite yet. Currently, only 10 percent of...

Creating an Employee-Advocacy Program for Social Media

Even though social media as a marketing practice is constantly changing, those responsible for day-to-day planning and posting may be a little bored - relying on the same tactics to get content out for followers to see. If this sounds...

5 Tips for Dealing With Negative Customers on Social Media

:: By Larry Alton, @LarryAlton3 :: For all of the great things social media does for businesses, it’s not always an ideal marketing tool. Any time you give customers a platform for discussing your brand, there’s some inherent...

Daily Social Posts for Everyone

Social media has proven itself to be a viable marketing channel for increasing company reach, improving engagement and supporting customers, but many marketers still struggle to know what to post daily without maxing out their in-house...

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