Posts tagged wmfeature&pageindex=2 RSS

3 UGC Wins from Holidays 2015

With about 20 percent of a millennial's media time spent consuming content created and curated by his or her peers, it's in a brand's best interest to encourage users to create and share content on their behalf. While user...

Social Participation: A Focused Starter Guide for the Digital Age

The one digital marketing practice that has not changed in the nearly twenty years of the commercial Web is that of "social participation" - the process of engaging in online communities ( which, of course, can be define...

Become a Customer Service Pro on Facebook

As the world becomes more connected, more customers are turning to social networks for their customer service needs. Often, however, these customers are left with a disappointing experience. In fact, 33 percent of customers who contact...

Social Snapshot: October 2015

The holidays aren’t quite here yet, but the ’Net’s biggest social networks were already delivering virtual presents in the month of October – particularly Facebook. Not only did the world’s largest social...

10 Timely Tweets

Twitter is a fast-paced environment, which means that a brand’s posts can be pushed down the newsfeed in a matter of minutes. In order to stay both top-of-mind with consumers and at the top of their newsfeed, brands are always...

Social Snapshot: September 2015

Despite what the general public may think, Facebook's recent outages were not the top social news of September. Web professionals know that there were many other headline-worthy stories – from Instagram unveiling a new way...

Brands’ Most Untapped Social Resource: Employees

By Greg Tirico, Sprout Social Everyone has heard, and hopefully experienced, the benefits of having a strong, engaged social media presence: expanded reach, increased trust, deeper loyalty and improved brand recognition. A truly engaged...

Social Snapshot: August 2015

As summer cools down, brands are focusing on heating up their social marketing efforts. After all, social is an instrumental communication during the upcoming holiday season, and it’s never too early to start preparing for the...

Strategic Keyword Selection & Informed Optimization for Pinterest

Pinterest remains somewhat of a black box when it comes to optimization for many merchants. Ahalogy, a Pinterest Marketing Developer Partner, has just launched a technology that allows social media marketers to optimize their content...

Why Businesses Should Combine Content Marketing with SEO

:: By Douglas Karr, DK New Media :: Online marketing strategies evolved rapidly over the last two decades. Many segments grew so rapidly that they erupted into their own industries. Content marketing and search engine optimization...

Are You Making Any of These Social Media Mistakes?

:: By John Wieber, WebMoves :: Social media marketing for businesses is not a cut and dry medium for advertising. There are many nuances to getting social media right. There are plenty of “do’s and don’ts” as...

Free Content Discovery Tools and Apps to Boost Your Social Media Presence

: Jessica Davis, Godot Media :: Is your social media presence lagging? Are you finding it difficult to find and curate content to make your social media presence robust and active? With the increasing popularity and effectiveness of...

Social Snapshot: July 2015

Facebook in particular unveiled a lot of news in the month of July, from the announcement of its Innovation Competition winners to its updated way to measure CPC on its ad platform. Website Magazine has put all of these updates and...

5 Fail-Proof Social Media Best Practices

By Matt Hensler, Blast! Marketing & PR The majority of businesses are leveraging social media to engage their existing and potential customer base but many are still – even in 2015 – doing so with blinders on. They...

Considerations Before User-Generated Content Heads South

Josh Buxbaum, WebPurify User generated content (UGC) – from blog comments, to memes to videos – is exactly what it sounds like, content created by users that is shared online. Some industry experts are calling it “marketing...

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