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Instagram and Facebook Together Drive Greater Efficiency

:: By Heather Haney, Adaptly :: Which social media platform performs better? Is there synergy in running the same campaign across more than one? Sometimes only a head-to-head test can provide the answers. Running an ad campaign on...

Instagram Redesign & 10 More Social Updates – May 2016 Social Snapshot

Instagram made headlines in May with one of the biggest social updates of the year – a redesigned app and logo. Although Instagram’s redesign was a hot topic of conversation, the update didn’t have a significant business...

5 Ways to Spruce Up Your Twitter Bio

Business owners should step up their social strategies this summer. Summer is a good time to refocus on social because it’s typically the last lull before the hectic holiday season. What’s more, the warm temperatures and...

F8 Roundup & 13 More Social Updates – April 2016 Social Snapshot

Facebook dominated the headlines in April, in part because of the social network’s annual F8 Developer Conference that took part in the first half of the month. F8 has come to be known for its big announcements, which this year...

A Guide for Going Live on Facebook

Live video on Facebook has become very popular since its initial launch back in December. According to the social network, live video is watched three more times than regular video. This popularity even led Facebook to update its New...

2016 Roundup: Facebook's Big F8 Announcements

Facebook hosted its annual F8 Developer Conference last week, and the social network made several big announcements that Web professionals should know about. Thousands of people attended both days of the conference and more than a...

Adding Facebook Reactions to WordPress

:: By Emily Johns, Wordsuccor Ltd. :: By now, most social media marketers (and users for that fact) are aware of Facebook's new "Reactions " feature, which makes the news feed a lot more expressive with various “reactions”...

Voice Calls on Slack & 15 More Essential Social Updates

March was a busy month for social media news, with headlines ranging from a Facebook algorithm update to new ways to communicate on both Slack and Snapchat. Although keeping up with all of these headlines can be difficult, it is important...

6 Basic Instagram Best Practices

Instagram is making a big update to its news feed that will make the social network a whole lot more like its parent company, Facebook. The update impacts the display of content within a user’s news feed, as Instagram will begin...

Facebook Reactions & 11 More Social Updates

Two months into 2016 and digital professionals have already seen some pretty major updates from the Web’s most popular social networks. Not only did Facebook finally release its much-anticipated “Reactions” feature...

INFOGRAPHIC: Big List of Social Media Holidays

Every day is a holiday - just check Twitter for proof. For example, at the time of this writing one "holiday," #NationalBobbleheadDay has been trending for several hours. Although this one in particular may not be useful...

Conversation Ads & 10 More Social Updates to Start 2016

We are only one month into 2016, but that doesn’t mean that the social Web has been quiet. Rather, social networks from Twitter and Facebook to WhatsApp and YouTube have been making updates to improve their platforms for their...

The State of Digital Advertising Today [Garret Gan - Thalamus]

Last month (December 2015), Website Magazine profiled Thalamus , a Web-based service that provides data about the online advertising and publisher market. WM asked Thalamus founder Garret Gan a few questions about what he thinks of...

Networking Tips for Busy Professionals

Aside from skills, networking is arguably the most important aspect of any professional’s career. After all, the right connections can lead to personal growth, career opportunities and more. When someone is wrapped up in their...

3 UGC Wins from Holidays 2015

With about 20 percent of a millennial's media time spent consuming content created and curated by his or her peers, it's in a brand's best interest to encourage users to create and share content on their behalf. While user...

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