Social Media Mavens

Flickr Gives Users Space

2013-05-21T17:21:00Z

Although Yahoo has been in the news this week because of its billion dollar acquisition of Tumblr, the company has also revealed some big changes to its photo-sharing service Flickr. The most noteworthy update is that Flickr is now offering its users a free terabyte of space. This is huge, as the Flickr blog states , “We believe you should share all your images in full resolution, so life’s moments can be relived in their original quality. No limited pixels, no cramped formats, no memories...(read more)

Pinterest Introduces Rich Pins

2013-05-20T17:30:00Z

Pinterest has partnered up with some top brands in order to make pins more useful. The pin-boarding social network is working with companies like Anthropologie, Home Depot, Target, Urban Outfitters, Better Homes and Gardens, Good Housekeeping and Netflix to offer rich pins, which are pins that contain additional information and allow members to discover more about content without having to leave Pinterest. Partners, for example, can include information like pricing, availability and where to purchase...(read more)

Viralheat Users Get Fired Up for iPhone App Release

2013-05-16T09:04:00Z

The Viralheat platform has gone mobile. The social media marketing suite provider just launched an iPhone app , which enables users to manage multiple Twitter, Facebook and LinkedIn accounts from their smartphones. The app can be leveraged to publish updates, as well as engage with audiences by commenting on posts, replying to updates and retweeting tweets. Plus, users have the ability to analyze follower data for their connected Facebook, Twitter and LinkedIn accounts. “Viralheat already provides...(read more)

7 Ways to Build Authority on Google+

2013-05-15T19:00:00Z

As the looming Penguin update (version 2.0) hovers overhead, search professionals are left wondering how the unknown changes to Google’s search algorithm will impact their company’s digital visibility. While Google always holds its cards close to its virtual chest when it comes to its search algorithm, Matt Cutts (who is in charge of Google’s webspam team) has announced in a recently released video that the company is looking to give special ranking boosts to sites that are authorities...(read more)

Instagram More Effective than Pinterest?

2013-05-10T13:15:00Z

Being acquired by Facebook does a brand good, according to a new study by Simply Measured. In fact, just a year after being acquired by Facebook, Simply Measured reports that 67 percent of the top brands are now using Instagram – which has seen a 500 percent increase in users since its acquisition, with more than 100 million active monthly users. According to Simply Measured’s study, which evaluates brands and verticals within the Interbrand 100, Instagram is actually growing faster and...(read more)

Klout Moves into Q&A Industry

2013-05-10T12:30:00Z

Does your Klout score make you an expert in a certain area? If it does, the social platform may ask you to answer questions through a new program called Klout Experts. Klout Experts is similar to a Q&A service. It allows Klout users who are influential in a specific topic to increase their authority in that subject by answering topic-related questions that are frequently searched for on Bing. The Klout blog provides this example: “A person building their influence in photography might be...(read more)

Echo Helps Publishers Wrestling with Real-Time Content Moderation

2013-05-09T15:00:00Z

Conversations are constantly taking place all over the Web, from websites to applications to mobile devices that are always on the go. And although this presents brands with more opportunities to spread their messages and create awareness, it also makes it far more difficult to monitor everything that is being said about them online. But moderating those conversations just got easier thanks to the real-time Web platform provider Echo , which recently just announced the availability of DiscussIt Moderator...(read more)

Social Media Solution Uses Twitter to Drive Traffic to Partner Channels

2013-05-08T20:15:00Z

Software-as-a-Service (SaaS) company TIE Kinetix has added a new social element to its Content Syndication Platform with the launch of the Social Media Syndication Solution that is designed to make delivering dynamic marketing messages to a partner community on Twitter more accurate and effective. This solution was created to allow vendors that sell through partners to connect their Twitter messages with the “right” content and lead capturing tools that will use syndication to drive conversions...(read more)

Five Mother’s Day Social Strategies

2013-05-08T20:00:00Z

Sunday is Mother’s Day, which not only means that you still have time to pick up gifts for the most important ladies in your life, but also that brands have put their Mother’s Day marketing campaigns into full force across all social networks. In fact, every holiday , event and change of season provides marketers with a timely promotional angle. And naturally, all brands take a different approach in their holiday-related campaigns. For example, a retailer typically promotes products as...(read more)

Social Commerce Continues to Grow on Ecwid

2013-05-03T13:22:00Z

The popularity of social commerce hasn’t slowed down, instead, first quarter data from Facebook shopping cart application Ecwid shows that this trend has seen significant year-over-year growth. The data reveals that merchants leveraging the Ecwid platform have seen orders grow by 37 percent in their Facebook-based stores compared to the same period last year, as well as a 26 percent increase in sales. The merchants included within this research maintain stores both on a website and on Facebook...(read more)

Now Open: Twitter Self-Serve Ads

2013-05-01T20:30:00Z

After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. This is not only big news for businesses who maintain an active presence on the micro-blogging social network, but also for businesses that are new to Twitter and professionals who are trying to grow their personal brand – as these ads improve a user’s visibility and can even help a business increase key metrics like conversions. Twitter Self-Serve Ads 101 Twitter's...(read more)

Passing on Pinterest, Marketing to Men

2013-05-01T17:45:00Z

By Dana Rasmussen If Pinterest was a woman, her friends would have the awkward task of telling her that men just aren't that into her. Pinterest is the third most popular social networking site on the Internet behind Facebook and Twitter. It's a place where users go to share images of things that they love. A quick look at the Pinterest homepage shows an inordinate amount of jewelry, cute animals, recipes, female clothing, hairstyles and virtually anything else relating to femininity. Not...(read more)

Salesforce Unveils Self-Serving Social Ad App

2013-04-30T16:55:00Z

A new self-serving social advertising application, dubbed Social.com , is now available through the Salesforce Marketing Cloud. The app connects social ads with CRM and social data, which allows brands and agencies to power ad campaigns on Facebook and Twitter using real-time customer and social listening data. Moreover, the launch of Social.com adds new technology to the Salesforce Marketing Cloud, which already includes social listening app Salesforce Radian6 and publishing app Salesforce Buddy...(read more)

Viralheat Launches Social Login, Explore

2013-04-30T16:15:00Z

Social media marketing provider Viralheat is making it even easier to monitor a brand’s social presence with the launch of two new tools, Social Login and Explore. Social Login allows Viralheat users to login to their accounts with their email address or social credentials for Facebook, LinkedIn, Twitter or Google+. This feature reduces the number of passwords users need to remember in order to access their accounts. “Viralheat’s new Social Login feature is surprisingly unique in...(read more)

Big List of Personal Branding Solutions

2013-04-24T19:00:00Z

The Web has made the “personal brand” more of an actual thing than ever before. These days, individuals can have their own websites, online portfolios, social media profiles and other online spaces where they can share work, market themselves or connect with their audiences or customers. Personal branding is a useful tool for freelancers and individuals who own their own businesses, but it also has numerous benefits and presents marketing opportunities for people who work for larger organizations...(read more)