Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Facebook Unveils Reactions

Rumors about a Facebook dislike button have swirled around the ’Net for about a month now, but those rumors are finally being laid to rest. This is because Facebook’s Chief Product Officer Chris Cox has unveiled the social...

Take a Moment to Notice Something New on Twitter

Twitter has unveiled a new feature dubbed “Moments.” The feature is displayed in the top menu bar, right in between the “Notifications” and “Messages” tabs. According to the social network, Moments...

Big Changes for LinkedIn Groups Coming Soon

If you've used LinkedIn's Group feature for any amount of time, you know just how awful it can be - filled with little more than spam and self-promotion. That looks to change soon however. LinkedIn will be making some significant...

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Advertiser Outcome Score for Facebook's Audience Network Ads

Facebook is introducing a new metric that should help advertisers improve ad placement and provide greater transparency about the performance of those placements in the process. The new Advertiser Outcome Score evaluates publisher...

Monitor Paid and Owned Social Content in One Place

Kenshoo and Hootsuite have partnered up to help marketers better understand, attribute and optimize their paid and owned social media marketing initiatives. With the partnership, marketers can leverage Kenshoo’s Infinity Suite...

No Comments For You (REDDIT)

Mark your digital calendars... as this is the day that comments died on the Internet (sort of). SUBSCRIBE to Website Magazine - 12 Issues FREE Social powerhouse Reddit announced it will soon launch a new site called Upvoted (at the...

Facebook Unveils New Mobile Profile Design

Facebook is adding life to mobile profiles, as the social network unveiled a variety of new features, including “profile videos.” With profile videos, users will be able to add a new dimension to their profile by including...

Social Snapshot: September 2015

Despite what the general public may think, Facebook's recent outages were not the top social news of September. Web professionals know that there were many other headline-worthy stories – from Instagram unveiling a new way...

Curalate Helps eBay Enterprise Publishers Monetize Instagram

Visual commerce platform Curalate is partnering with eBay Enterprise to help publishers drive both traffic and revenue from images sourced from Instagram. The partnership gives more than 100,000 publishers in the eBay Enterprise Affiliate...

Compare Big Brand Social Media Performance

Social media requires a rather significant investment of time from brand marketers, but it is not always easy to measure performance - of your own initiatives or those of the competition - but that is beginning to change. Social media...

Feedly Unveils Shared Collections

Popular news aggregator tool Feedly has unveiled a new feature for its Pro offering, dubbed Shared Collections. With Shared Collections, users can choose to share what they read with their teammates, colleagues and other groups of...

Brands’ Most Untapped Social Resource: Employees

By Greg Tirico, Sprout Social Everyone has heard, and hopefully experienced, the benefits of having a strong, engaged social media presence: expanded reach, increased trust, deeper loyalty and improved brand recognition. A truly engaged...

Instagram Hits 400 Million

There are 400 million reasons for brands to maintain a presence on Instagram, as the company recently announced that its community has reached more than 400 million members. According to the social network, more than 75 percent of...

#QUICKHIT: Persicope Now Broadcasting on the Web

Just a few weeks after introducing landscape mode, popular Twitter-owned digital video broadcasting service Periscope is bringing user profiles to the Web. The mobile livestream platform announced that each user now has a dedicated...

Adobe Jumps on the UGC Bandwagon

User generated content is an untapped source of content for marketers but it has not been easy for brands to take advantage of - but that's starting to change. By unifying brand and user-generated content, enterprises (of any size...

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