Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Buffer Adds Google+ Support

Buffer is stepping its social game up. Not only did the social sharing app enable custom scheduling just a month ago, but now businesses also have the ability to post updates onto their Google+ Pages. The new update enables both free...

Facebook Page Promotions Get Page Support

Facebook has made an update that will make it much easier for marketers to create and administer promotions on the network, announcing that it has removed the requirement that promotions on Facebook could only be administered through...

Making It Rain with Social

Weather intelligence is an area of technology many are only somewhat familiar with, but it’s as much a game changer as anything happening in the market today. "Weather has an enormous impact on retail businesses' operations...

Facebook Quality Checklist

By Matt Hensler, Hensler Integrated Marketing We all know the saying, “Content is King”, but what about quality vs. quantity? Quality is Queen and Facebook is onto it. Facebook recently announced its new algorithm would...

Free Images for Facebook Ads, Courtesy of Shutterstock

Facebook announced that it will soon release a set of product updates that will offer its advertisers more and greater design capabilities, most notably access to Shutterstock images. There will be no additional cost to Facebook advertisers...

SoLoMo for SEOs

In Website Magazine's October 2013 issue - available the first week of September - editors explored unconventional tactics to get seen by mobile consumers. Unsurprisingly to some, it was found that social (So), local (Lo) and mobile...

Topsy Adds to Its Social API Offerings

Social analytics provider Topsy has launched a new set of social data APIs that give users the ability to integrate social metrics, insights and content directly into applications, social dashboards and more. “Our new social...

Yelp Gets Serious about Reviews

Reviews are no joke over at Yelp headquarters. The local discovery platform averages 108 million monthly unique visitors who visit the service to discover businesses and make spending choices. Most of these visitors also take a gander...

Create Actionable Images with PassionTag

Images tend to receive better engagement metrics than regular posts when shared on social networks, so what if you could add underlying content to images in order to further drive brand engagement? Thanks to PassionTag , you can do...

Advanced Facebook Targeting Available on Viralheat

It just got easier to target your social audience through the Viralheat platform, because the social media marketing suite has added advanced Facebook targeting to its dashboard. This new feature enables businesses to target specific...

9 Instagram Video Strategies

The latest trend floating around the social sphere is sharing short, captivating videos. Although Twitter’s Vine app was on the forefront of this trend, it became even more mainstream once videos arrived on Instagram back in...

Take a Look at YouTube’s New Toolbox

YouTube has added some new tools to its service that aim at helping users grow their channels. The new features are for accounts in “good standing”, according to the Official YouTube Partners and Creators Blog . The features...

Become a SoLoMo Superstar with WordPress

Today's savviest blogs and brands understand the importance of a seamless social-local-mobile experience for not only for the experience of end-users, but also for visibility on the search engines. WordPress, by far the most used...

Sift Through Social to Identify Leads

Sifting through social conversations to identify leads can be a daunting task, unless, that is, you are leveraging a service like LeadSift. LeadSift has launched a cloud based software that analyzes millions of conversations across...

LinkedIn Follows Facebook Into Sponsored Updates

Regular visitors of the LinkedIn home page will soon notice that LinkedIn has started including sponsored updates in its primary news feed. The addition of the advertising option certainly complements LinkedIn's mission to become...

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