Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Predict Social Success

Unmetric is helping social media marketers predict the impact of their posts. The social media intelligence platform has launched a new tool called Predict, which allows marketers to input details about a planned piece of social content...

Facebook Gets Personal with Notifications

Facebook is getting personal with the notifications it delivers in its mobile app. According to the social network , feedback shows that people want to see important information in their notifications tab so they can access all this...

Step Into Twitter’s Brand Hub

Twitter is making it easier for brands to understand their impact on the social network with the launch of a new service called Brand Hub. Brand Hub helps advertisers understand their share of conversation, key audiences and trends...

Track Key Pinterst Analytics with Dasheroo

Not every social media is going to provide a return for brands, some are going to just do it better but that doesn't mean that the rest should not at least track how well those networks are performing. Digital dashboard provider...

Tie Your Twitter and Vine Profiles Together

Vine and Twitter have launched an update to make it easier for people to find and follow their favorite accounts across both social networks. With the new update, users that have connected their Twitter and Vine accounts will have...

9 Facebook Changes to Know

Facebook has been busy rolling out updates this month, so Website Magazine put this information in one place to make it convenient for ’Net professionals to catch up with the social network’s latest news. From new ad formats...

Showcase Twitter Stories with Grids

Twitter is helping users better tell stories with content from its social network. Previously, when users wanted to publish a story with Tweets, it was necessary to manually manage a bunch of Tweet IDs and embed them into their app...

Tap into the Full Twitter Archive

Union Metrics is helping businesses tap deep into Twitter’s data with the launch of its new Echo solution. Union Metrics Echo enables brands to interact with, access and measure the full Twitter archive. In fact, Echo makes the...

Constant Contact Helps SMBs Advertise on Facebook

Constant Contact is launching a new advertising tool for Facebook and announcing that it is now part of the social network’s Marketing Partner Program. While the Marketing Partner Program includes a select group of marketing...

10 Timely Tweets

Twitter is a fast-paced environment, which means that a brand’s posts can be pushed down the newsfeed in a matter of minutes. In order to stay both top-of-mind with consumers and at the top of their newsfeed, brands are always...

Closing the Gap Between Social Promotion and Online Sales

Social selling has, for some time, been touted as a hot new trend in e-commerce but to date has simply been unable to help merchants close the gap between social promotions and sales, but that may change (and soon). E-commerce marketing...

Facebook Unveils Reactions

Rumors about a Facebook dislike button have swirled around the ’Net for about a month now, but those rumors are finally being laid to rest. This is because Facebook’s Chief Product Officer Chris Cox has unveiled the social...

Take a Moment to Notice Something New on Twitter

Twitter has unveiled a new feature dubbed “Moments.” The feature is displayed in the top menu bar, right in between the “Notifications” and “Messages” tabs. According to the social network, Moments...

Big Changes for LinkedIn Groups Coming Soon

If you've used LinkedIn's Group feature for any amount of time, you know just how awful it can be - filled with little more than spam and self-promotion. That looks to change soon however. LinkedIn will be making some significant...

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Advertiser Outcome Score for Facebook's Audience Network Ads

Facebook is introducing a new metric that should help advertisers improve ad placement and provide greater transparency about the performance of those placements in the process. The new Advertiser Outcome Score evaluates publisher...

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