Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Topsy Adds to Its Social API Offerings

Social analytics provider Topsy has launched a new set of social data APIs that give users the ability to integrate social metrics, insights and content directly into applications, social dashboards and more. “Our new social...

Yelp Gets Serious about Reviews

Reviews are no joke over at Yelp headquarters. The local discovery platform averages 108 million monthly unique visitors who visit the service to discover businesses and make spending choices. Most of these visitors also take a gander...

Create Actionable Images with PassionTag

Images tend to receive better engagement metrics than regular posts when shared on social networks, so what if you could add underlying content to images in order to further drive brand engagement? Thanks to PassionTag , you can do...

Advanced Facebook Targeting Available on Viralheat

It just got easier to target your social audience through the Viralheat platform, because the social media marketing suite has added advanced Facebook targeting to its dashboard. This new feature enables businesses to target specific...

9 Instagram Video Strategies

The latest trend floating around the social sphere is sharing short, captivating videos. Although Twitter’s Vine app was on the forefront of this trend, it became even more mainstream once videos arrived on Instagram back in...

Take a Look at YouTube’s New Toolbox

YouTube has added some new tools to its service that aim at helping users grow their channels. The new features are for accounts in “good standing”, according to the Official YouTube Partners and Creators Blog . The features...

Become a SoLoMo Superstar with WordPress

Today's savviest blogs and brands understand the importance of a seamless social-local-mobile experience for not only for the experience of end-users, but also for visibility on the search engines. WordPress, by far the most used...

Sift Through Social to Identify Leads

Sifting through social conversations to identify leads can be a daunting task, unless, that is, you are leveraging a service like LeadSift. LeadSift has launched a cloud based software that analyzes millions of conversations across...

LinkedIn Follows Facebook Into Sponsored Updates

Regular visitors of the LinkedIn home page will soon notice that LinkedIn has started including sponsored updates in its primary news feed. The addition of the advertising option certainly complements LinkedIn's mission to become...

Your Social Media Manager Makes What?!?

Social media still presents its share of troubles for the modern digital-minded enterprise - none more so than what it's costing. Onward Search has put together a rather interesting guide looking at 20 geographic markets in the...

Deeper Social Insights (INFOGRAPHIC)

Brands tend to spend a lot of time and resources developing their social campaigns, despite the fact that other channels, like email , still drive more traffic than social networks. Maintaining a social presence is still valuable,...

Buffer Adds Custom Scheduling (SOCIAL)

Every digital marketer seems to have their preferred social media management tool – we’re pretty sweet on Sprout Social over here at Website Magazine, but have some good things to say about HootSuite and several others...

Analyze Visual Networks with Piqora

Piqora , the company formally known as Pinfluencer, has added to its marketing suite by including trending image, hashtag and influential audience analysis for both Instagram and Tumblr. With this announcement, brands can now leverage...

4 Steps to Launching a Web-Based Contest

:: By Priti Sharma, Q-See :: As a Web-based business, getting noticed can be a difficult thing. The Internet is vast, and there are millions of websites to compete with; how do you make yours stand out? How can potential customers...

DIY Facebook Contests from Vistaprint

One of the best ways to acquire new leads and engage your audience is through Facebook contests. However, creating and launching contests can be a time consuming and difficult task for small businesses, but a new solution from Vistaprint...

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