Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Link Facebook Users to Your App

With 114 billion minutes each month being spent on Facebook just in the U.S., it’s no wonder marketers have turned to the social network to reach more consumers. Considering marketers ability to target specific demographics,...

Twitter Rolls Out Mobile App Promotion Ads

After a successful beta run, Twitter is officially rolling out its mobile app promotion ads globally. The new ad units help advertisers drive app installs and increase app engagement. Through the app promotion ads, advertisers can...

1-Click Social Ads from Easy Social Shop

Social commerce platform Easy Shop Social has unveiled a new advertising offering that aims to make it easier for merchants to launch social ads and obtain new customers. The ad offering combines analytics with Easy Social Shop ’s...

Twitter Discovery & Bing Search

Bing users will now be able to more fully explore Twitter that will showcase tweets, profiles and trending hashtags directly from within the search results. The central idea behind the approach, according to Bing, is that "the...

4 Online Video Ad Trends to Watch

:: Yuval Brener, Carambo.la :: In 2014, online video advertising is getting more targeted and advanced than ever. As video storms the Web, with 100 million Internet users watching a video online every day , it’s important you...

The Declining Influence of Social Media

Gallup recently released data from its "State of the American Consumer: Insights for Business Leaders" report this week, an examination of consumer spending from 2008 through 2014. The study examines how consumer spending...

Social Collaboration in SharePoint

Infrastructure and business intelligence software TIBCO released an integration that will enable Microsoft SharePoint software users to leverage social collaboration functionality within SharePoint. First launched in 2001, SharePoint...

Showing Better Videos in the FB News Feed

Facebook has changed how it ranks videos that people and Pages upload to the social network. The timing couldn't be more perfect, as twice as many people now watch videos on Facebook compared to just six months ago (although that...

TagCandy Looks to get Hashtag Optimization Trending

A new California-based startup called TagCandy is helping marketers find the right hashtags to grow their social media audience. TagCandy ’s Hashtag Engine Optimization (HEO) tool retrieves information based on hashtags to help...

Determine the Best Time to Post on Social

Engagor is helping its users determine the best time to post on social networks, thanks to its redesigned analytics solution, dubbed Insights. The real-time customer engagement platform’s redesigned social analytics features...

Twitter Gets GIF-fy

Twitter is adding new functionality to its social network, as the company announced support for animated GIFs earlier this week. The announcement came in form of a tweet from Twitter’s official support handle , which simply stated...

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Pinterest’s Guided Search Arrives on the Web

Back in April, Pinterest introduced Guided Search on mobile to make it easier for users to discover new content on the social network. Now, the social network is bringing this feature to the Web. With Guided Search , Pinterest users...

Tell Facebook Your Ad Preference

Facebook is going to start targeting consumers with ads based on their website and app usage. Previously, Facebook says that it primarily used consumers’ activity on the social network to learn more about their interests, including...

Socialbakers Bolsters its Platform with New Acquisition

Popular social media analytics company Socialbakers is bolstering its platform with the company’s acquisition of EdgeRank Checker, a provider of social analytics for Facebook’s News Feed. Through the acquisition, Socialbakers...

The Risk & Reward of Social Sign-In

Yahoo recently announced plans to phase out Google and Facebook-based sign-in from its network of services, and photo storage service Flickr will be one of the first of the companies's brands to make the switch. Third-party social...

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