Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Facebook Messenger Becomes More Relevant

Facebook has unveiled an updated version of its Messenger app that presents more relevant information to users. For starters, users will now see the first few most recent messages at the top of their screen, followed by a new “Favorites”...

Discover New Content Ideas with Unmetric

Social media intelligence company Unmetric has launched a new product called Discover, which enables brand content creators and strategists to research, discover and share new ideas with other team members in real time. Umetric Discover...

YouTube Unveils Suite of Video Ad Creation Products

YouTube is making it easier for businesses to create video ads, as the company has unveiled a new suite of products that make video ads more accessible to businesses. The YouTube Director suite of products includes three offerings...

Targeting & Retargeting at Pinterest

Just a few months after introducing email-based ad targeting, Pinterest will soon enable advertisers to target ads to users who previously visited their website or used their mobile application. Brands will also be able to bring in...

Dive into Social Data with HelioSight

Social media analytics provider Crimson Hexagon has unveiled a social intelligence search and discovery product for brands and agencies called HelioSight. HelioSight can be used to gain fast, actionable insights through real-time social...

Instagram and Facebook Together Drive Greater Efficiency

:: By Heather Haney, Adaptly :: Which social media platform performs better? Is there synergy in running the same campaign across more than one? Sometimes only a head-to-head test can provide the answers. Running an ad campaign on...

Develop Interactive Content to Deliver Peak Experiences

If you're going to create content, it should be interactive according to a new research from Content Marketing Institute released by ion interactive. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The study, titled...

BigCommerce Eases Multi-Channel Selling

BigCommerce is simplifying multi-channel selling with the launch of Channel Manager. Channel Manager is designed to help merchants grow sales and sell across channels. The Channel Manager menu will be available to merchants in the...

New Businesses Tools Coming to Instagram

Instagram has unveiled new tools to help businesses grow their presence on its platform, including business profiles, insights and the ability to promote posts. For starters, business profiles are a free feature for accounts that want...

Instagram Redesign & 10 More Social Updates – May 2016 Social Snapshot

Instagram made headlines in May with one of the biggest social updates of the year – a redesigned app and logo. Although Instagram’s redesign was a hot topic of conversation, the update didn’t have a significant business...

Periscope Unveils New Comment Moderation System

Periscope is hitting back against spam and abuse by unveiling a new comment moderation system for its platform. According to Periscope , the openness of its live and unfiltered app comes with an increased risk for spam and abuse. To...

Reddit Says So Long to Imgur

Reddit is reportedly launching its own in-house image uploading tool on the Web that will let users post images when sharing links. Users of the popular platform previously leveraged image-sharing site Imgur to do so. SUBSCRIBE to...

5 Ways to Spruce Up Your Twitter Bio

Business owners should step up their social strategies this summer. Summer is a good time to refocus on social because it’s typically the last lull before the hectic holiday season. What’s more, the warm temperatures and...

Facebook Unveils New Live Video Features

Facebook is definitely focusing on live video. Not only did the social network announce that it was ranking live video higher in the search results a few months ago, but now it is unveiling new ways for users to discover, share and...

Say Goodbye to Passwords (Infographic)

Passwords may be going extinct, as a new report from Gigya reveals that 52 percent of consumers would choose anything but a traditional username and password account registration when given the option. The “Businesses Should...

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