Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Facebook Puts Its Users in Control

Facebook is trying once again to improve the News Feed experience for its users. This time, however, the social network is putting its members in control. With the update, users can select which friends and Pages they would like to...

Facebook Unveils New Way to Measure CPC

Facebook is changing how it charges advertisers in the coming weeks, as the social network has unveiled a new way to measure cost-per-click (CPC). Currently Facebook measures CPC as any click taken within an ad unit, including a like...

Instagram's Ad Products May Break the Bank (But Not for the Reasons You Think)

By Grant Munro, FlashStock Technology With the announcement of Instagram’s new ad offering, brands must start changing how they think about advertising and how to tailor their content if they want to succeed on this platform...

Facebook Announced Innovation Competition Winners

As technologies continue to evolve and expand, companies are constantly pushing the boundaries of what is possible. Facebook has recently announced the winners for its 2015 Innovation Competition. For those unfamiliar with the Innovation...

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5 Fail-Proof Social Media Best Practices

By Matt Hensler, Blast! Marketing & PR The majority of businesses are leveraging social media to engage their existing and potential customer base but many are still – even in 2015 – doing so with blinders on. They...

Pinterest’s Buyable Pins Arrive on iOS

Pinterest unveiled Buyable Pins in June as a way for brands to securely sell products on its social network. Now the social network is announcing the feature’s arrival on iPhone and iPad for users in the U.S. Buyable Pins are...

Considerations Before User-Generated Content Heads South

Josh Buxbaum, WebPurify User generated content (UGC) – from blog comments, to memes to videos – is exactly what it sounds like, content created by users that is shared online. Some industry experts are calling it “marketing...

Social Snapshot: June 2015

Social news did not disappoint in the month of June, as Web workers saw interesting announcements across some of the Web’s top networks, including Facebook, Twitter and Instagram. From updated ad offerings to features that make...

Tumblr Embraces the GIF

Since their inception, blogs have given users the ability to communicate their feelings and opinions on virtually any topic under the sun. Looking for new ways to keep their bloggers coming back, Tumblr , the popular social networking...

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Facebook Simplifies Forms for Lead Ads

Marketers love forms but consumers hate filling them out. To remedy this problem, Facebook is testing a new feature called “lead ads” that makes it easier for people to fill out forms on mobile devices. Lead ads automatically...

Having Trouble Identifying Your Social ROI? You're (Still) Not Alone

Social media’s transition into a valuable business tool is one that few could have foreseen. Yet, as more and more companies continue to leverage the popular medium, some are left wondering how valuable it really is to their...

Instagram Unveils Revamped Search and Explore

Instagram has unveiled a new Explore page with trending tags and places, as well as a more powerful search tool. For starters, Explore now features trending tags and places. The page surfaces trends in real-time, which helps members...

Hootsuite Unveils iOS App for Content Discovery

Popular social media management platform Hootsuite has unveiled a new iOS app to help users discover and share content on mobile devices. The app, dubbed Suggestions for mobile , makes it easier for users to discover, schedule and...

Improved Multi-Channel Social Media Reporting

The Union Metrics Social Suite has been updated with new multi-channel social media reporting capabilities and Facebook analytics. With the new features, digital marketers can better optimize their messaging, grow their audiences,...

Premium Packaging Increases Social Shares, May Reduce Returns

Buyers’ remorse is something most consumers have felt at some point after purchasing products online or offline. This could be because their expectations of the purchase fell short, they regret spending the money or the entire...

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