Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Stat Watch: All Things Social in 2016

The efforts put in by marketers on the various social networks seem to finally be paying off. Salesforce’s recently released 2016 State of Marketing Report indicates that 75 percent of marketing leaders say that social media...

The Rise of Live Video

Periscope, one of the main players in live video broadcasting, is shedding light on just how popular the content type is, revealing that in just one year there has been more than 200 million broadcasts on the Periscope platform. The...

Snapchat Updates Chat with Audio, Video

Snapchat has made some major updates to its ephemeral messaging app. The biggest update is what the company is calling Chat 2.0, which is a total overhaul of the app’s Chat feature. With the update, users can start audio and...

Unmetric Helps Brands Track Facebook Reactions

Unmetric is helping brands learn more about their Facebook audience, as the company has added Facebook Reactions tracking to its Analyze product. Facebook recently rolled out Reactions globally , providing its members with new ways...

6 Basic Instagram Best Practices

Instagram is making a big update to its news feed that will make the social network a whole lot more like its parent company, Facebook. The update impacts the display of content within a user’s news feed, as Instagram will begin...

Twitter Moments Get AMPed Up

Twitter launched its Moment feature back in Oct. 2015, as a way to help users discover content on the social network. Now the social network is making it easier for people to explore links within Moments on iOS and Android. With the...

Pinterest Opens Up DIY Promoted Pins to SMBs

Pinterest decided to open up its Ads Manager platform to all small- and medium-sized businesses across the U.S. According to the social network, advertisers who use the Pinterest Ads Manager received an everage of 20 percent more free...

Facebook Ranks Live Video

Live video is taking precedence over regular video on Facebook, as the social network has unveiled a new update to its ranking algorithm. The update reveals that Facebook is considering live video as a new content type and as a result...

Facebook Reactions & 11 More Social Updates

Two months into 2016 and digital professionals have already seen some pretty major updates from the Web’s most popular social networks. Not only did Facebook finally release its much-anticipated “Reactions” feature...

What's the Return on Advocacy?

Social word-of-mouth platform Smync has launched a new feature to track the effects of social brand advocacy. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Smync's RoA (Return on Advocacy) offering tracks the...

The Sad State of Social Customer Service

The number of consumers using social media to resolve customer service issues has dropped compared to two years ago according to a new survey commissioned by NICE Systems and the Boston Consulting Group. SUBSCRIBE to Website Magazine...

Gain a Competitive Edge with Social Intelligence

Unmetric and Oracle have teamed up to provide enterprises with competitive insights. Through the partnership, Oracle will add Unmetric’s competitive analytics capabilities to its existing Social Relationship Management (SRM)...

Facebook Gives Advertisers a Bigger Canvas

The website that opens after a consumer clicks on a Facebook ad is often slow and not always optimized for mobile, but now the social network is fixing this problem. The solution is called Canvas , Facebook’s new post-click,...

YouTube Gets Blurry

YouTube videos may be getting a bit blurrier, because the video-sharing platform just launched a new Custom Blurring tool. Although YouTube launched the ability for creators to blur faces in videos back in 2012, the new tool enables...

Get Ready for New Reactions on Facebook

Brands on Facebook have new types of interactions to measure, as the social network has finally rolled out its anticipated “Reactions” feature. Reactions essentially provide Facebook users with a new way to “like”...

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