Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Face Facts, Your Social Customer Engagement Efforts Need Work

Companies are starting to take a long, hard look at the performance of their overall social media initiatives and while most are trying their best, their is still room for improvement. SUBSCRIBE to Website Magazine & Accelerate...

Pinterest Pins Hopes on Video Ads

Pinterest is laser-focused on improving its advertising ecosystem and on the heels of introducing a CPC auction earlier this month has just debuted video ads. SUBSCRIBE to Website Magazine & Accelerate 'Net Success More video...

Growing Engagement & Loyalty Through Automation & Moderation

Social loyalty platform Chirpify has added several new components and features to its offerings that the company hopes will help brands make better use of their participation on networks like Facebook and Twitter. SUBSCRIBE to Website...

Auction-Based CPM Campaigns Now at Pinterest

Pinterest is getting pretty creative in the way it is packaging its advertising opportunities these days. The once darling of the social media world this week introduced CPM campaigns using an auction-based system. SUBSCRIBE to Website...

Struggling in Social, Snapchat Moves Into Search

When Instagram Stories was rolled out, many wondered what would happen to Snapchat and if the social media darling would be able to survive. Snapchat, however, is moving away from a pure social play, and getting into another highly...

Marketers Rethink Social, Look Beyond the Buy Cycle

93 percent of B2B marketers report they leverage social media as a marketing channel in their business but many still struggle to align it with demand generation (which means a smaller portion of the total marketing budget). SUBSCRIBE...

Facebook's Social Ad Problem

Blocking the ad blockers with advertising? As an advertiser on Facebook, do you really want to spend for an impression for a user that has an ad blocker installed? Whether you want it or not, that is what you're about to get. The...

FB Ad Reports without the Grunt Work

Megalytics, a software-as-a-service that enables companies to publish marketing reports, has announced an integration with Facebook Ads. Megalytis users will now be able to connect their Facebook Ad accounts and cerate marketing reports...

Instagram Stories are a Temporary Win for Brands on the Network

If there's one truth about social media, it's that younger generations tend to flock to the networks older generations have yet to discover. This is certainly one of the appeals of Snapchat at the moment, so is Instagram's...

Landing Page Testing: The Headline Edition

I must have written 10,000 posts and articles at Website Magazine and one thing always manages to catch my attention as something that can make or break the success of an article - the headline. Headlines are just part of how consumers...

Competitive Social Research from Unmetric

Facebook has long been an important part of the digital marketing ecosystem but performance analysis has been relatively difficult up to this point. Fortunately, that is starting to change as brands look to expand beyond like and click...

Capture and Convert: 4 Ways to Get Consumer Attention and Keep It

:: By Margaret Lucas, Nicho :: Today’s consumer has an average attention span of eight seconds , down from 12 in 2013 (that’s shorter than a goldfish's ). Now that consumer attention is at an all-time low, competition...

Movers & Shakers: Sprinklr in Focus

Enterprise social technology solution Sprinkler announced it has received $105 million in new funding, bringing the company's total funding to $239 million (with a $1.8 billion valuation). Currently operating in over 150 countries...

Buyable Pins Hit the Web

E-commerce merchants have waited a long, long time (or so it feels) for Pinterest's buyable pins to come to the Web but they are finally here. Pinterest actually introduced Buyable Pins on mobile last year and even integrated them...

Choosing the Best Marketing Images

There's no denying the impact that visual content has on marketing campaigns, from a company's blog and social media posts to their display and print advertising. While including images and graphics in marketing material is...

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