Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

10 Easy Ways to Start a Blog

:: By Tom Tate, AWeber :: According to Moz.com, there were approximately 31 million bloggers in the U.S. in 2012 of which 57 percent even reported having more than one blog. Today, Tumblr has more than 232.8 million blogs, and 109...

Measuring Social ROI - Still the Top Challenge

Regardless of whether you are responsible for the social media marketing of a small, medium or enterprise-sized brand, chances are you are having a difficult time measuring its social media program's return on investment (ROI)...

Real Time Matters: 98% of Marketers See Positive Impact to Revenue

Have you ever considered taking advantage of breaking news on your social media channels? If not, you most certainly should. A recent survey from social intelligence and marketing software Wayin revealed that 64 percent of real-time...

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Social Snapshot: May 2015

As the weather began to heat up in May, so did the social industry – with a variety of updates making headlines, from a new search experience on Twitter to a new way to read articles on Facebook’s mobile app. To make it...

Curated Content Channels for Financial Professionals

Authentic employee advocacy and social selling provider Trapit is partnering with social media marketing provider Hearsay Social to power new curated content channels for financial professionals. Through the partnership, Trapit is...

Leveraging Social Media Data in Interactive Maps

There are a variety of difficulties when breaking into a new market like, for example, knowing the trends and likes of its consumers. To help companies understand a market's consumers Snaptrends , a location-based social media...

Content Marketing - Cost Center or Revenue Driver?

:: By Andrew Davies, idio :: What’s the number one question that all revenue-focused marketers should be asking: Is content marketing worth it? Although content marketing has grown to a $44 billion industry (according to Custom...

Ensure Social Compliance with Universal Supervision

Hearsay social has launched a new solution designed to make it easier and faster for financial services companies to enforce compliance policies. The solution, dubbed the Universal Supervision experience , is available to compliance...

Hootsuite's Content Library Eases Social Management

Popular social media management platform Hootsuite has enhanced its Content Library, which is a feature that helps organizations extend their social reach with centralized, pre-approved content. The Hootsuite Content Library can be...

Socialbakers is Cooking Now with Instagram Support

Social media analytics solution Socialbakers has introduced several new features for its social media marketing clients including support for Instagram. Users of the Socialbakers platform will now be able to analyze Instagram filter...

Mobile Search Gets More Social

Google has announced that it is now displaying Tweets in searches conducted on mobile devices. The search update is rolling out gradually, first on Google apps and then on mobile browsers. With the update, real-time content from Twitter...

Pinterest Makes Major Ad Updates

Pinterest is stepping its ad game up with some major announcements, with the most notable being “Cinematic Pins.” According to company’s announcement , Cinematic Pins are a new type of motion-based Promoted Pin that...

Love for Facebook is One-Sided (Ish)

Small business owners are still flocking to social media as a way to acquire and retain customers, but social media networks haven't really returned the love. A new study by Manta , a provider of small business solutions, indicates...

Social Snapshot: April 2015

Social networks continued to make headlines in April with announcements of new features, acquisitions and partnerships. To make it easier for digital professionals to stay up-to-date with all of this news, Website Magazine has put...

Twitter Rolls Out New Search Results

Twitter is rolling out a new search results page on the Web, which features a cleaner interface that makes it easier for users to discover content. Twitter began testing the new layout back in April, which features a menu bar at the...

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