Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Match Social Profiles with User Behavior

In a study conducted by Forrester Consulting, 68 percent of respondents said their budgets for social media marketing is increasing. With the ability to find out what a consumer likes and dislikes as well as figuring out what they...

Marketing Analytics for LinkedIn Company Pages with TapAnalytics

How much do you know (I mean, really know) about the performance of your LinkedIn marketing efforts? TapClick, a cloud-based analytics and reporting dashboard, has released a new version of its solution which extends support for digital...

Facebook Expands Video Ad Capabilities with LiveRail

Users spend an average of three and a half hours on social media sites. With people spending so much of their time browsing and interacting on social media it is no surprise that advertisers are chomping at the bit to display their...

How to Get Your Tweets Indexed in Google

Does social media influence search? Perhaps, but not (exactly) how you might think. Stone Temple Consulting recently analyzed the way that the search engine indexes tweets, and what it discovered will surprise you. The company wanted...

Pinterest Unveils Flashier Follow Button

Pinerest has unveiled a new Follow button, which aims to help brands obtain more followers without pushing consumers away from their websites. The new button pops up in a small dialog box and includes a preview of the brand’s...

Link Facebook Users to Your App

With 114 billion minutes each month being spent on Facebook just in the U.S., it’s no wonder marketers have turned to the social network to reach more consumers. Considering marketers ability to target specific demographics,...

Twitter Rolls Out Mobile App Promotion Ads

After a successful beta run, Twitter is officially rolling out its mobile app promotion ads globally. The new ad units help advertisers drive app installs and increase app engagement. Through the app promotion ads, advertisers can...

1-Click Social Ads from Easy Social Shop

Social commerce platform Easy Shop Social has unveiled a new advertising offering that aims to make it easier for merchants to launch social ads and obtain new customers. The ad offering combines analytics with Easy Social Shop ’s...

Twitter Discovery & Bing Search

Bing users will now be able to more fully explore Twitter that will showcase tweets, profiles and trending hashtags directly from within the search results. The central idea behind the approach, according to Bing, is that "the...

4 Online Video Ad Trends to Watch

:: Yuval Brener, Carambo.la :: In 2014, online video advertising is getting more targeted and advanced than ever. As video storms the Web, with 100 million Internet users watching a video online every day , it’s important you...

The Declining Influence of Social Media

Gallup recently released data from its "State of the American Consumer: Insights for Business Leaders" report this week, an examination of consumer spending from 2008 through 2014. The study examines how consumer spending...

Social Collaboration in SharePoint

Infrastructure and business intelligence software TIBCO released an integration that will enable Microsoft SharePoint software users to leverage social collaboration functionality within SharePoint. First launched in 2001, SharePoint...

Showing Better Videos in the FB News Feed

Facebook has changed how it ranks videos that people and Pages upload to the social network. The timing couldn't be more perfect, as twice as many people now watch videos on Facebook compared to just six months ago (although that...

TagCandy Looks to get Hashtag Optimization Trending

A new California-based startup called TagCandy is helping marketers find the right hashtags to grow their social media audience. TagCandy ’s Hashtag Engine Optimization (HEO) tool retrieves information based on hashtags to help...

Determine the Best Time to Post on Social

Engagor is helping its users determine the best time to post on social networks, thanks to its redesigned analytics solution, dubbed Insights. The real-time customer engagement platform’s redesigned social analytics features...

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