Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

LinkedIn Scoops Up Refresh

LinkedIn is bolstering its platform with its recent acquisition of startup and iOS app Refresh. With Refresh.io, users are able to find insights about people they are meeting with. In fact, the app was created to act as a digital briefing...

Twitter Unveils Revamped Quote Tweets

Twitter users are now able to add their own comments to Retweets, as the social network has unveiled a “revamped quote Tweet” feature. To use the feature, Web users simply click the normal Retweet icon. Then, a pop-up appears...

Instagram Adds New Creative Tools

Instagram users will have even more ways to customize their images, as the social network has launched two new creative tools, dubbed Color and Fade . With Color, users are able to tint the highlights or shadows in their photo with...

Selling and Shipping on Instagram Made Easy

ShipStation is helping improve retailers' selling initiatives on Instagram, as the e-commerce shipping solution has unveiled a new integration with social commerce app Penny. Retailers can leverage Penny to sell products on Instagram...

8 Content Marketing Mistakes You Might be Making

:: By Andy Preisler :: Content marketing is in its relative infancy, but those who do it well are reaping huge benefits. And those who do not are missing out on a customer base that could really grow their businesses. Gone are the...

Take Control of Your Vimeo Videos

With brands determined on leveraging social media to communicate with their consumers, new solutions to help brands with their social media management are constantly hitting the market. Smarsh , a provider of hosted archiving solutions...

Social Snapshot: March 2015

March has been a very busy month for social news – thanks in large part to Facebook’s F8 developer conference that unveiled a variety of updates, such as new business features for the social network's Messenger app...

Twitter Shows Media Publishers Some Love

Twitter has unveiled a new product specifically for media publishers, enabling them to search, filter and curate Twitter content that can be displayed on Web, mobile and TV. The product, dubbed Curator , enables publishers to create...

Increase Your Social Media Reach with Content Amplification Tools

As companies look to further their reach, many turn to social media and content amplification tools and services to push their content to additional consumers. Engagement Labs , a provider of real-time social media insights and analytics...

Tumblr Adds CTAs to Mobile App

Tumblr initially unveiled call-to-actions (CTAs) for its platform back in December , and now the company has made the functionality available on its iOS mobile app. With the CTAs, buttons are displayed on posts coming from a handful...

So Long Meerkat, Hello Periscope

Just a few weeks after livestreaming app Meerkat took over the Internet (and was subsequently squashed by Twitter for being a parasitic app), Twitter launched Periscope, a livestreaming app of its own that it acquired back in February...

Deeper Social Integration Arrives for Brandlive

Brandlive, a web-based service that builds and curates live events, has announced the general availability of their Advanced Social Integration module. The new module (which essentially enables brands to combine live streaming video...

Roundup: Facebook's BIG F8 Announcements

Facebook’s annual developer conference, F8, kicked off yesterday, and the social network has already unveiled several big announcements. According to Facebook , its developer community has doubled in size within the last year...

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How Does Your Social Media Stack Up In Your Industry?

Does your company have an above-average number of social followers for its size? This is a type of question addressed in HubSpot's recent, " 2015 Social Media Benchmarks " report, which provides insights from more than...

2015 Social Media Glossary

Social media has forever changed the way in which consumers and businesses go about their daily routines. Few, if any, could have imagined the boom that social networks have seen over the past few years, with social media becoming...

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