Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Social’s Impact on E-Commerce [Infographic]

A new infographic from application delivery platform Instart Logic is shedding light on the impact social can have on e-commerce, revealing that 4 in 10 social media users have purchased an item after sharing or "favoriting"...

Facebook's Latest Algorithm Update

Facebook is back at it again, as the social network has announced yet another algorithm update to make sure users see the most relevant stories at the top of their feed. The latest update will take “time spent viewing”...

Group Calling Arrives on Facebook Messenger

Facebook has been rolling out a lot of updates to its Messaging platform lately, with the newest being group calling. To get started with the feature, users simply need to tap the phone icon within any group conversation. Then users...

2016 Roundup: Facebook's Big F8 Announcements

Facebook hosted its annual F8 Developer Conference last week, and the social network made several big announcements that Web professionals should know about. Thousands of people attended both days of the conference and more than a...

Identify Promoted Posts on Social

Unmetric has expanded the availability of its Promoted Post Detection feature to its Analyze product. Analyze for social media analysts is one of Unmetric’s three core products, alongside Discover for brand content creators and...

Instagram Improves Video Discovery

Instagam has improved discovery for videos on its platform, as the social network has announced it is rolling out a new look for its Explore tab that features video channels. With the update, users will have access to a personalized...

A New Way to Watch Vines

Vine has introduced a new “Watch” button that enables users to see the story of a channel with Vines playing back to back. According to the video sharing app , people love to go through a channel, or watch an account, from...

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Adding Facebook Reactions to WordPress

:: By Emily Johns, Wordsuccor Ltd. :: By now, most social media marketers (and users for that fact) are aware of Facebook's new "Reactions " feature, which makes the news feed a lot more expressive with various “reactions”...

Facebook Launches Object Recognition Tech

Facebook has unveiled a new feature for the blind and vision impaired. The feature, dubbed automatic alternative text (or automatic alt text), generates a description of a photo using object recognition technology. With the feature...

Hootsuite Amps Up Its Social Selling Capabilties

Popular social media management solution Hootsuite has acquired mobile app Sales Prodigy, which will enable Hootsuite customers to quickly and easily find social selling opportunities and start conversations with prospects in real...

4 Brand Approaches to #AprilFools

Nobody can be trusted on April Fools’ Day, not even your favorite brand. With everyone from Google to Hulu getting in on the fun, many business professionals are left wondering how they can celebrate the holiday with their brand...

Voice Calls on Slack & 15 More Essential Social Updates

March was a busy month for social media news, with headlines ranging from a Facebook algorithm update to new ways to communicate on both Slack and Snapchat. Although keeping up with all of these headlines can be difficult, it is important...

How-To Pins Arrive at Pinterest

Seventy-five percent of people say Pinterest is the best place to find new interests and 67 percent say it’s the place they come to express creativity according to a study from Ipsos . Because of this, Pinterest has unveiled...

Stat Watch: All Things Social in 2016

The efforts put in by marketers on the various social networks seem to finally be paying off. Salesforce’s recently released 2016 State of Marketing Report indicates that 75 percent of marketing leaders say that social media...

The Rise of Live Video

Periscope, one of the main players in live video broadcasting, is shedding light on just how popular the content type is, revealing that in just one year there has been more than 200 million broadcasts on the Periscope platform. The...

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