Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Search Meets Social, Twitter Expands Promoted Accounts Offering

For Twitter to live up to its almost obscene market valuation, it's going to need advertising - and a whole lot of it. That's why so few are surprised that the platform is actively seeking out ways (some quite creative) to...

Sell with User-Generated Content

A new e-commerce solution from visual marketing automation platform Chute is helping brands better leverage their best salespeople – their own customers. The platform, dubbed Chute Commerce , is a social merchandising solution...

Twitter Rebrands Its Ads API

After just a year, Twitter is announcing two big changes to its Ads API program – a new name and a new website. According to Twitter, the Ads API was originally launched to create an ecosystem of partners that could help marketers...

YouTube Gets a Makeover

YouTube has unveiled a new design that aims to make the video-sharing platform’s Web presence more similar to the company’s mobile apps, which is where its users spend nearly half their time. The new design features a center...

Gigya's Momentum Signals Social Login Here to Stay

What's more difficult than managing customers? Getting them to sign up in the first place. Fortunately, thanks to a new breed of technology, it's at least a little easier today than in the past. Solutions including Janrain...

Mobile Messaging Startup WhatsApp Acquired by Facebook

Mobile-messaging startup WhatsApp has been acquired for $19 billion in cash and stock by Facebook. The Silicon Valley strartup rocketed to 450 million users in less than five years. "No one in the history of the world has ever...

Social Media Glossary

Social networks have not only changed the way we communicate with one another online, but also the way we speak offline. Terms that likely didn't even exist 10 years ago, are now part of society’s everyday language, and more...

LinkedIn for the Financial Set; Social Media Gets Compliant

Several interesting developments emerged from LinkedIn's FinanceConnect event last week. The social network for business professionals recently enhanced its APIs to address the financial industry's strict regulatory and compliance...

Pinterest Gets Interesting

Pinterest is continuing to roll out the updates, and the social network’s newest feature is pretty interesting. The feature, dubbed “Interests,” improves discoverability on the platform, as it helps users discover...

Social Media ROI Still Largely Unknown

Understanding how well your team is performing in the realm of social media isn't easy, despite all the analytics tools available. A new report from Demand Metric reveals that even though a majority of companies have adopted social...

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Social Media Traffic Referrals in Focus at Shareaholic

A new report from content discovery and sharing platform Shareaholic indicates that Facebook and Pinterest referred nearly one-fifth of all visitors to websites across the 'Net in January. Facebook’s share was up 5.07% in...

AddThis Goes Pro

AddThis is diving deep into data with its newest subscription-based offering, dubbed AddThis Pro. AddThis Pro leverages the company’s behavioral data pool, which reaches more than 97 percent of the Internet population in the...

Happy Birthday Flickr

Now that Facebook’s birthday celebration is winding down, it is time to celebrate the other social network turning ten this month – Flickr. The image sharing service has become very popular over the last decade, with nearly...

Pinterest Focuses on Mobile

As Pinterest continues to grow and release new features, the company hasn’t forgotten mobile. In fact, the pin-boarding social network has revamped its mobile site in order to provide a better experience to all users. According...

Manage Multiple Instagram Profiles from One Dashboard

Social media managers can now gain insights into the performance of multiple Instagram accounts with just one dashboard, thanks to a new Multiple Profile Management feature from popular social analytics and marketing platform Piqora...

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