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More consumers are buying into social commerce, according to recent data from shopping cart application provider Ecwid . The data was aggregated from merchants who are leveraging Ecwid’s Facebook application, and it reveals that...
Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook...
Social media management just got a whole lot easier. This is because HootSuite has updated its mobile applications to include Autoschedule functionality, which allows social media managers to automate posting times directly from their...
The role that social media now plays in successful search engine optimization campaigns is immense. The more pronounced a social media profile, the greater the likelihood that a brand will make its way onto search results pages. The...
Do you know what every single professional user and brand on Google+ has been asking since the network's launch? It's this: why can't I use my third party social media management and monitoring application/platform to post...
Social commerce payment system Chirpify is no longer just looking to monetize content on Twitter. In fact, it seems to be banking on the hope that a picture can be worth a thousand dollars, as the company recently expanded its platform...
How do you ask your customers to “check-in” or use a geo-social app when they can’t walk into your building? It can be a challenge for any business or brand without a store or physical location to create location...
We all know how online marketing and social media can be a goldmine of potential consumers. Brands like Whole Foods Market and Samsung have succeeded on Twitter with as many as 3 million followers each. Coke triumphs over Pepsi on...
With the busiest season of the year right around the corner, internal communication will be crucial to making sure that all employees are on the same page. Leveraging email as a communication tool can be effective, but it can also...
If your brand hasn’t jumped on the Instagram bandwagon yet, it may be time to reconsider your social strategy. This is because more than half of the world’s top brands have already started making a name for themselves on...
Some merchants are forgetting about Cyber Monday, and instead, are focusing their energy on “Facebook Monday.” This is because a new survey from social commerce solutions provider Payvment reveals that Facebook merchants...
Regardless of claims that Facebook is now forcing Brand Page owners to pay for exposure, engagement rates on the world's most popular social network seem to be soaring. In fact, Adobe’s Q3 2012 Global Digital Advertising...
It is no secret that Twitter influences brand-related conversations on the Web, but a new Bazaarvoice study is shedding light on how this chatter can be used to help marketers drive their business. The Conversation Index Volume 5 takes...
You may not be aware of BlogFrog yet, but as social influence becomes a more highly sought after commodity on the Web, marketers may be interested in this influencer marketing technology provider. BlogFrog offers a Social Influencer...
Bigger is not always better – at least when it comes to a brand’s social media following. In fact, when it comes to Facebook, brands should focus on acquiring active “Superfans” rather than a larger quantity...
7 Ways to Build Authority on Google+
Five Mother’s Day Social Strategies
Now Open: Twitter Self-Serve Ads
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