Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Facebook Gives Back with New Tools for Nonprofits

Facebook has unveiled new tools to help nonprofits succeed on its social network. For starters, the social network unveiled a tool called “fundraisers” which provides nonprofits with a dedicated place to raise funds for...

Why You Should Care About the New Google+

Back in July , Google announced that it was revamping its social network. At the time, the tech juggernaut acknowledged that it had made some choices for Google+ in the past that it needed to rethink. Now, Google has made those changes...

Promote Social Contests with Spredfast

Three months after acquiring Shoutlet, social software provider Spredfast has unveiled the first of many integrated technologies available to customers – Promotions. Promotions is a custom contest builder that gathers consumer...

Facebook Puts Notifications on Your Homescreen

Facebook is expanding its mobile app lineup with a new app called Notify. Notify aims to keep users up to date with the news that matters most to them by delivering timely notifications based on the user’s interests. After downloading...

Social Customer Service Through Facebook Messenger

Conversocial is helping brands provide social customer service through Facebook Messenger. The social customer service provider announced its integration with Facebook Messenger to help brands offer real-time, personal and secure customer...

Instagram Unveils Partner Program

After opening up its Ads API earlier this year, Instagram is now unveiling a Partner Program to help brands improve their marketing initiatives on the social network. At launch, the program includes a list of 40 partners with each...

Live Chat Goes Social

TouchCommerce is helping businesses offer social customer service with the launch of its new solution dubbed TouchSocial. TouchSocial enables brands to respond to consumers on social networks with the purpose of increasing customer...

Visual Search Comes to Pinterest

Pinterest is introducing a new technology that will enableusers to search its site without using text. Search requires words, but it is not uncommon for users/consumers not to know what it is they are looking for (which makes traditional...

The User Impact of Facebook’s Outages

Facebook’s outages in September had a significant impact on users according to recent data from APImetrics. The API Performance Report shows that the downtime experienced by Facebook in September dropped its reliability score...

The World’s Largest Social Network

Mark Zuckerberg shared some data that shows exactly why Facebook is often called the world’s largest social network. At the company’s quarterly earnings announcement, Zuckerberg revealed the Facebook community now has more...

Welcome to the Pinterest Shop

Pinterest is rolling out some social commerce updates, including Buyable Pins for Android devices and its very own “Shop.” Buyable Pins enable users to purchase products directly from the Pinterest newsfeed. Although the...

Facebook Continues It Social Login Domination [Infographic]

A new Gigya study is once again shedding light on consumers' preferences when it comes to using their social media credentials to authenticate their identity across the Web. The Landscape of Customer Identity study for Q3 2015...

Social Snapshot: October 2015

The holidays aren’t quite here yet, but the ’Net’s biggest social networks were already delivering virtual presents in the month of October – particularly Facebook. Not only did the world’s largest social...

Predict Social Success

Unmetric is helping social media marketers predict the impact of their posts. The social media intelligence platform has launched a new tool called Predict, which allows marketers to input details about a planned piece of social content...

Facebook Gets Personal with Notifications

Facebook is getting personal with the notifications it delivers in its mobile app. According to the social network , feedback shows that people want to see important information in their notifications tab so they can access all this...

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