Social Media Mavens

Viralheat Users Get Fired Up for iPhone App Release

'Net Features : wm-socialmedia — Thu, 16 May 2013 09:04:00 GMT

The Viralheat platform has gone mobile. The social media marketing suite provider just launched an iPhone app , which enables users to manage multiple Twitter, Facebook and LinkedIn accounts from their smartphones. The app can be leveraged to publish...(read more)

7 Ways to Build Authority on Google+

'Net Features : wm-socialmedia — Wed, 15 May 2013 19:00:00 GMT

As the looming Penguin update (version 2.0) hovers overhead, search professionals are left wondering how the unknown changes to Google’s search algorithm will impact their company’s digital visibility. While Google always holds its cards close...(read more)

Instagram More Effective than Pinterest?

'Net Features : wm-socialmedia — Fri, 10 May 2013 13:15:00 GMT

Being acquired by Facebook does a brand good, according to a new study by Simply Measured. In fact, just a year after being acquired by Facebook, Simply Measured reports that 67 percent of the top brands are now using Instagram – which has seen...(read more)

Klout Moves into Q&A Industry

'Net Features : wm-socialmedia — Fri, 10 May 2013 12:30:00 GMT

Does your Klout score make you an expert in a certain area? If it does, the social platform may ask you to answer questions through a new program called Klout Experts. Klout Experts is similar to a Q&A service. It allows Klout users who are influential...(read more)

Echo Helps Publishers Wrestling with Real-Time Content Moderation

'Net Features : wm-socialmedia — Thu, 09 May 2013 15:00:00 GMT

Conversations are constantly taking place all over the Web, from websites to applications to mobile devices that are always on the go. And although this presents brands with more opportunities to spread their messages and create awareness, it also makes...(read more)

Social Media Solution Uses Twitter to Drive Traffic to Partner Channels

'Net Features : wm-socialmedia — Wed, 08 May 2013 20:15:00 GMT

Software-as-a-Service (SaaS) company TIE Kinetix has added a new social element to its Content Syndication Platform with the launch of the Social Media Syndication Solution that is designed to make delivering dynamic marketing messages to a partner community...(read more)

Five Mother’s Day Social Strategies

'Net Features : wm-socialmedia — Wed, 08 May 2013 20:00:00 GMT

Sunday is Mother’s Day, which not only means that you still have time to pick up gifts for the most important ladies in your life, but also that brands have put their Mother’s Day marketing campaigns into full force across all social networks...(read more)

Social Commerce Continues to Grow on Ecwid

'Net Features : wm-socialmedia — Fri, 03 May 2013 13:22:00 GMT

The popularity of social commerce hasn’t slowed down, instead, first quarter data from Facebook shopping cart application Ecwid shows that this trend has seen significant year-over-year growth. The data reveals that merchants leveraging the Ecwid...(read more)

Now Open: Twitter Self-Serve Ads

'Net Features : wm-socialmedia — Wed, 01 May 2013 20:30:00 GMT

After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. This is not only big news for businesses who maintain an active presence on the micro-blogging social network, but also for businesses...(read more)

Passing on Pinterest, Marketing to Men

'Net Features : wm-socialmedia — Wed, 01 May 2013 17:45:00 GMT

By Dana Rasmussen If Pinterest was a woman, her friends would have the awkward task of telling her that men just aren't that into her. Pinterest is the third most popular social networking site on the Internet behind Facebook and Twitter. It's...(read more)

Salesforce Unveils Self-Serving Social Ad App

'Net Features : wm-socialmedia — Tue, 30 Apr 2013 16:55:00 GMT

A new self-serving social advertising application, dubbed Social.com , is now available through the Salesforce Marketing Cloud. The app connects social ads with CRM and social data, which allows brands and agencies to power ad campaigns on Facebook and...(read more)

Viralheat Launches Social Login, Explore

'Net Features : wm-socialmedia — Tue, 30 Apr 2013 16:15:00 GMT

Social media marketing provider Viralheat is making it even easier to monitor a brand’s social presence with the launch of two new tools, Social Login and Explore. Social Login allows Viralheat users to login to their accounts with their email address...(read more)

Big List of Personal Branding Solutions

'Net Features : wm-socialmedia — Wed, 24 Apr 2013 19:00:00 GMT

The Web has made the “personal brand” more of an actual thing than ever before. These days, individuals can have their own websites, online portfolios, social media profiles and other online spaces where they can share work, market themselves...(read more)

5 Tips for Taking Over Tumblr

'Net Features : wm-socialmedia — Wed, 17 Apr 2013 19:30:00 GMT

While Facebook and Twitter were racking up hundreds of millions of users apiece, many of whom are largely inactive on the social networks, the microblogging site Tumblr was slowly accumulating its own large and much more dedicated user base. Smart companies...(read more)

SEC Outlines Rules for Corporate Social Media Disclosure

'Net Features : wm-socialmedia — Tue, 16 Apr 2013 16:15:00 GMT

Recently, the United States Securities and Exchange Commission (SEC) went about releasing a brand new set of disclosure rules for social media that detail specifically how businesses can use sites like Facebook, Twitter and a variety of other social networks...(read more)