Social Media Mavens : Twitter ads

Now Open: Twitter Self-Serve Ads

'Net Features : wm-socialmedia — Wed, 01 May 2013 20:30:00 GMT

After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. This is not only big news for businesses who maintain an active presence on the micro-blogging social network, but also for businesses...(read more)

The Twitter Influence in Focus

'Net Features : wm-socialmedia — Wed, 24 Oct 2012 16:30:00 GMT

It is no secret that Twitter influences brand-related conversations on the Web, but a new Bazaarvoice study is shedding light on how this chatter can be used to help marketers drive their business. The Conversation Index Volume 5 takes a look at how consumers...(read more)

Twitter Ups Relevancy of Targeted Ads

'Net Features : wm-socialmedia — Wed, 05 Sep 2012 13:20:00 GMT

After a significant amount of time spent testing and tweaking, Twitter has finally rolled out a new feature to all of its advertisers that may dramatically improve the relevance of targeted ads on the microblogging social network. See, before, Promoted...(read more)