Social Media Mavens : advertising

Can Facebook Ads Prompt Purchases?

'Net Features : wm-socialmedia — Wed, 21 Nov 2012 19:15:00 GMT

Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook is going to launch...(read more)

Facebook Ticker Meets Sponsored Ads

Allison Howen — Fri, 25 Nov 2011 02:48:00 GMT

Facebook’s Ticker just became a little bit more profitable in the eyes of a marketer.

This week, Facebook started slowly rolling out Sponsored Stories – which are paid advertisements in the form of popular posts – into the news ticker.

This should be welcomed news to marketers that monitor Facebook Fan Pages, especially since it has seemed like the new Facebook redesign tends to push brand posts down in the main news feed.

Furthermore, Facebook Ads API service provider TBG Digital claimed in March that Sponsored Story ads receive a 46 percent higher click through rate, a 20 percent lower cost per click and an 18 percent lower cost per fan compared to standard Facebook ad units.

Social Media is MyPRGenie's Command

Website Magazine : social media — Tue, 15 Nov 2011 21:01:00 GMT

Your social media marketing wishes are now MyPRGenie's command. PR and social media platform MyPRGenie , introduced Tweet Genie and Facebook Genie at ad:tech NY this week. These apps make it easier and more affordable for companies to manage their...(read more)