Social Media Mavens : analytics

Pinteresting Analytics

'Net Features : wm-socialmedia — Thu, 14 Mar 2013 18:20:00 GMT

You no longer have to wonder what products or content from your site is getting the most attention on Pinterest, because the image-based social network has finally unveiled an analytic solution. The solution, which has been dubbed Pinterest Web Analytics...(read more)

BlogFrog Jumps to Active Analytics

'Net Features : wm-socialmedia — Tue, 23 Oct 2012 14:00:00 GMT

You may not be aware of BlogFrog yet, but as social influence becomes a more highly sought after commodity on the Web, marketers may be interested in this influencer marketing technology provider. BlogFrog offers a Social Influencer Marketing platform...(read more)

Adapting to Social Media Analytics

'Net Features : wm-socialmedia — Tue, 09 Oct 2012 18:10:00 GMT

As businesses – both small and large – adapt to the increasing demands of social media, the way these companies analyze its return on investment on these networks, such as Twitter and Facebook, must adapt too. Visible Technologies, a social...(read more)

Better Insights on Facebook Pages

Pete Prestipino — Mon, 29 Nov 2010 18:50:00 GMT

Facebook has launched a new feature of Facebook Page owners and FB Platform developers that provide additional metrics about Page content. If you've been looking for a way to better understand your social media followers - this is it.

Page admins (at least those with at least with pages liked by 30 people) can now see per post impression (PPI) counts for any posted item back to June 25th, 2010. The PPI can be seen in two locations - on the page wall directly beneath each post and now on the Interactions portion of the Insights page.

Geographic and demographic data is also now available. Demographic data (anonymized) is broken down into gender and age. Location data is based on the geographic location of the user as determined by their browser IP address and is limited to at most the top 20 countries and cities. All other demographic information is aggregated and non-personally identifiable. If that weren't enough, insights on media consumptions (video, audio, photos) is available.

There are a few other features that will also be interesting to social media enthusiasts, namely that the data can be exported from the dashboard - perhaps Facebook's first attempt at some data portability. Really interesting development all the way around and lots of good data to dig into - so get started!

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