Social Media Mavens : bazaarvoice

The Twitter Influence in Focus

'Net Features : wm-socialmedia — Wed, 24 Oct 2012 16:30:00 GMT

It is no secret that Twitter influences brand-related conversations on the Web, but a new Bazaarvoice study is shedding light on how this chatter can be used to help marketers drive their business. The Conversation Index Volume 5 takes a look at how consumers...(read more)

AT&T, Bazaarvoice Offer Ratings and Reviews on Facebook

Linc Wonham — Tue, 28 Dec 2010 16:10:00 GMT

AT&T has joined forces with Bazaarvoice to enable its customers to read, share and submit product reviews directly on the company's Facebook fan page. AT&T, which has offered product ratings and reviews on its own site since 2008, is the first in the telecommunications industry to bring customer ratings and reviews onto Facebook to help consumers with their purchase decisions and connect more closely with its brand through their peers.

The Bazaarvoice ratings and reviews system allows AT&T customers to share their feedback on devices and accessories. Featured within a ratings tab on AT&T’s Facebook brand page, visitors can review a wide variety of different products by using a five-star scale to measure overall satisfaction.

Users can also view recent reviews that were posted directly onto Facebook or the brand site, and they can browse reviews of featured, top or popular products. Additionally, visitors can take advantage of the “buy it now” functionality, which links directly to the specific product page on att.com to complete their purchase and drive the Facebook-to-website conversion cycle.

Bazaarvoice’s social commerce solutions have served more than 165 billion pieces of customer-generated content on more than 1,000 brand websites such as Best Buy, Costco, Dell and Macy’s. The company connects organizations with influencers through a network that reaches hundreds of millions of consumers around the globe.

Former Bazaarvoice Exec Launches Social Marketing Firm

Linc Wonham — Tue, 21 Dec 2010 14:26:00 GMT

Former Bazaarvoice chief marketing officer Sam Decker has introduced Mass Relevance, his new company aimed at helping consumer brands effectively use real-time social content to drive engagement on television, web and mobile. Founded by Decker and joined by co-founders Brian Dainton and Eric Falcao, Mass Relevance is targeted toward content and marketing executives who want to activate engaging experiences via real-time conversations, commentary and insights culled from millions of social activities taking place every moment around the globe.

The company combines a cutting-edge social syndication technology that can instantly aggregate, curate and deliver the best content for any context with an enterprise SaaS infrastructure to meet the needs of the Fortune 500. Decker, who will lead Mass Relevance as CEO, is known across the industry as a marketing innovator who pioneered social commerce as a category and delivered measurable results for 1,000 leading brands such as Best Buy, Macy’s and Dell, where he was an executive before his tenure at Bazaarvoice.

Mass Relevance also announced that it has secured nearly $2 million from Floodgate and Austin Ventures in a Series A round of funding, and Floodgate’s Mike Maples, Jr. will take a seat on the Board of Directors. Mass Relevance has attracted significant interest from the venture community and the highly competitive round remains open for a few more strategic angel investors in the media and entertainment industry.

Visit the website for more information on the company, which is based in Austin, Texas.