Social Media Mavens : facebook ads

Facebook Introduces New Ad Targeting Feature

'Net Features : wm-socialmedia — Thu, 11 Apr 2013 18:15:00 GMT

The world’s largest social network has launched a new self-serve advertising feature called partner categories, which enables users to better target the audiences that their advertisements reach. According to the Facebook blog post, partner categories...(read more)

Set Goals in Facebook's Ad Manager

'Net Features : wm-socialmedia — Wed, 03 Apr 2013 15:35:00 GMT

Monitoring your advertising success on Facebook just got easier; because the world’s largest social network has made some updates to its Ad Manager. The updates allow marketers to set a goal for their ads, such as getting more page likes, obtaining...(read more)

Facebook's Audience Reach Bug Wreaks Havoc

'Net Features : wm-socialmedia — Wed, 27 Feb 2013 19:30:00 GMT

Your last few social media post on Facebook might have performed better than was actually reported. Facebook indicated, in a blog past last Friday, that coding errors misrepresented actual audience reach metrics on posts since sometime last year. Facebook...(read more)

Can Facebook Ads Prompt Purchases?

'Net Features : wm-socialmedia — Wed, 21 Nov 2012 19:15:00 GMT

Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook is going to launch...(read more)

Tapping into the Craft Beer Craze

'Net Features : wm-socialmedia — Tue, 02 Oct 2012 16:15:00 GMT

From IPAs to IBUs, the beer world not only has a lingo all of its own, but also its very own single platform, app and more. Taplister, which combines crowdsourced tap lists with menu management software, enables consumers to discover craft beers and bar...(read more)

Men Are Cheap, Facebook Ad Metrics Prove

'Net Features : wm-socialmedia — Wed, 26 Sep 2012 17:30:00 GMT

After analyzing 65 billion ad impressions in a 12-month period, Kenshoo Social , in partnership with Resolution Media , found significant differences in the effectiveness of ads targeting men and women. Despite women representing the majority of Facebook...(read more)

Facebook Offers' Test Over, Merchants to Pay

'Net Features : wm-socialmedia — Thu, 20 Sep 2012 22:35:00 GMT

Looks like it’s time for Facebook to finally try to make itself even more profitable. Earlier this year, Facebook announced the test launch of Facebook Offers , a service that allows businesses to send promotions directly to users via their news...(read more)

Increase Exposure with Facebook Coupons

'Net Features : wm-socialmedia — Mon, 17 Sep 2012 15:00:00 GMT

There are many ways that marketers can promote their brands on Facebook – and Trumpia has just added another. The multi-channel marketing solution provider has launched Facebook Coupons , which enables businesses to offer printable coupons directly...(read more)