Social Media Mavens : foursquare

Run a Special on Foursquare, Gain Visibility

'Net Features : wm-socialmedia — Mon, 15 Apr 2013 20:35:00 GMT

If you are a merchant who uses Foursquare to connect with your customers, you should consider running a special tomorrow in order to receive additional visibility from the location-based social network. Foursquare has dubbed April 16th “4sqDay”...(read more)

SoLoMo: Location-Based Mobile Marketing For Non-Brick-and-Mortar Businesses

'Net Features : wm-socialmedia — Mon, 05 Nov 2012 19:30:00 GMT

How do you ask your customers to “check-in” or use a geo-social app when they can’t walk into your building? It can be a challenge for any business or brand without a store or physical location to create location-based campaigns, but...(read more)

Tapping into the Craft Beer Craze

'Net Features : wm-socialmedia — Tue, 02 Oct 2012 16:15:00 GMT

From IPAs to IBUs, the beer world not only has a lingo all of its own, but also its very own single platform, app and more. Taplister, which combines crowdsourced tap lists with menu management software, enables consumers to discover craft beers and bar...(read more)

Full Speed Ahead with SoLoMo Platform Velocity

'Net Features : wm-socialmedia — Wed, 22 Aug 2012 16:20:00 GMT

Scalability, automation and speed to market are three things Velocity platform by SIM Partners is hanging its hat on. Platforms like Velocity, a software-as-a-service (SaaS) solution born in May 2012, which works with large, national brands to fill the...(read more)

Gowalla Integrates With Foursquare, Facebook

Linc Wonham — Thu, 02 Dec 2010 20:19:00 GMT

The latest version of location-based service Gowalla’s iPhone app has an enhanced interface and some smart new features – and one big surprise that is likely to shake up the geosocial community.

Gowalla 3.0 for the iPhone includes a deep integration with rival location-based service Foursquare, though the two companies did not work together to get it done. Gowalla set up the integration through the API, which means that its larger, more well-known competitor was probably as surprised as anyone when the new version debuted in the iPhone app store on Thursday.

That leaves Foursquare with few choices as to how to react to the move. It could block Gowalla’s use of the API altogether, which could wind up causing more trouble for the company in the end; or it can let Gowalla use the API at the risk of hurting its own business. Or, Foursquare could even add the new integration into its own app.

Currently, the integration lets Gowalla users broadcast their location check-ins on the iPhone app, on Twitter, Tumblr, Facebook Places and Foursquare, and even lets them earn Facebook Deals and Foursquare Badges through the app. Gowalla has also introduced a new interface where users can view all of their friends’ movements from a Universal Activity Feed, which is an aggregated stream of checkins from not only Gowalla but also Foursquare and Facebook Places.

This alone gives Gowalla’s app the most comprehensive universal check-in feature on the market.