Social Media Mavens : google

7 Ways to Build Authority on Google+

'Net Features : wm-socialmedia — Wed, 15 May 2013 19:00:00 GMT

As the looming Penguin update (version 2.0) hovers overhead, search professionals are left wondering how the unknown changes to Google’s search algorithm will impact their company’s digital visibility. While Google always holds its cards close...(read more)

Facebook Dominates the Social Login Scene

'Net Features : wm-socialmedia — Thu, 11 Apr 2013 02:50:00 GMT

Social login is one of those technologies or tactics that have been a truly meaningful development for Internet businesses. By enabling users to log in to adigital property with the credentials they use from popular services such as Google or Facebook...(read more)

4 Ways to Go Local on Google+

'Net Features : wm-socialmedia — Wed, 30 Jan 2013 14:30:00 GMT

While Google+ is not the most popular site on the 'Net, when it comes to social networks, is certainly one of the most important. This is especially true for local businesses, because maintaining a profile on Google+ not only helps brands connect...(read more)

Viralheat Offers Google+ Pages Management

'Net Features : wm-socialmedia — Tue, 13 Nov 2012 17:00:00 GMT

Do you know what every single professional user and brand on Google+ has been asking since the network's launch? It's this: why can't I use my third party social media management and monitoring application/platform to post to Google+? Google...(read more)

New Business Tools for Google+

'Net Features : wm-socialmedia — Thu, 30 Aug 2012 17:00:00 GMT

Google has launched some new business tools for Google+, which aim to help colleagues collaborate more easily over the social network. Currently, the new tools are in “full preview mode” for Google Apps customers. According to Google’s...(read more)

Google Catches Fire in Social Media

'Net Features : wm-socialmedia — Fri, 03 Aug 2012 16:00:00 GMT

Google is getting even more serious about social. The search engine giant recently announced its acquisition of Wildfire , a popular social media marketing platform. The ultimate goal of this acquisition, according to Google’s blog , is to help...(read more)

APIs Make Google+ Easier to Manage for Brands

'Net Features : wm-socialmedia — Tue, 31 Jul 2012 20:15:00 GMT

Did you forget about Google+? I almost did, and I write about this stuff for a living, so you’re totally forgiven if the social network fell off your radar sometime in the last few months. However, if you’re business has a Page on G+, or even...(read more)

Measuring the Conversion Power of Social and Search

Michael Garrity — Mon, 16 Jul 2012 07:21:00 GMT

Cloud marketing platform BloomReach recently compiled an infographic looking at how different social media sites can become traffic sources that convert users into customers.

According to the data, it seems increasingly clear that social media is quickly catching up to search as a source of coverting traffic. Although conversions from social only represent around 3 percent of the total number of conversions from search, many of these sites don't send very much traffic to online stores, especially compared to search engines.

The big winner in this study was Pinterest, which is quickly growing as a driver of quality traffic. With a conversion rate of 1.02 percent, it's far ahead of Google Image Search (.54 percent) and social media powerhouse Twitter (0 percent). Furthermore, Pinterest's numbers could potentially get much higher, as there are still many e-commerce companies that are barely using (or outright ignoring) the site. There is a lot of room for growth with Pinterest, as it just hit 19 million users.

For now, however, traditional search is still the best bet when it comes to getting converting traffic, largely because it is a clear signal of an intent to purchase. Approximately 1.62 percent of Google Search traffic will result in a sale, which is quite a bit higher than even the highest converting social media site, Facebook (1.13 percent).

In the end, it seems that the real trick to making social media a viable option for driving traffic that converts is to put effort into delivering quality content, following the trends, and linking to relevant landing pages designed to help users convert.

Check out the infographic below: