Social Media Mavens : kenshoo

Social Ads, Analytics Come to Shoutlet 6.0

'Net Features : wm-socialmedia — Sat, 08 Dec 2012 17:37:00 GMT

Shoutlet just unleashed a host of new enhancements for its platform, which make it easier than ever for users to build, launch and analyze social marketing campaigns. Shoutlet 6.0 includes tools for social ads, analytics, contests and social listening...(read more)

Shout-Worthy Social On the Scene

'Net Features : wm-socialmedia — Wed, 05 Dec 2012 16:30:00 GMT

Brands, marketers and agencies are constantly looking for the newest tools and metrics to not only help drive engagement, but also revenue. With those needs in mind, Shoutlet , a cloud-based social marketing platform, announced a major update to its platform...(read more)

Men Are Cheap, Facebook Ad Metrics Prove

'Net Features : wm-socialmedia — Wed, 26 Sep 2012 17:30:00 GMT

After analyzing 65 billion ad impressions in a 12-month period, Kenshoo Social , in partnership with Resolution Media , found significant differences in the effectiveness of ads targeting men and women. Despite women representing the majority of Facebook...(read more)