Social Media Mavens : local

4 Ways to Go Local on Google+

'Net Features : wm-socialmedia — Wed, 30 Jan 2013 14:30:00 GMT

While Google+ is not the most popular site on the 'Net, when it comes to social networks, is certainly one of the most important. This is especially true for local businesses, because maintaining a profile on Google+ not only helps brands connect...(read more)

Ranking Facebook Pages by Country

'Net Features : wm-socialmedia — Fri, 11 Jan 2013 19:30:00 GMT

Brands can now see how their Facebook Page ranks with local fans thanks to the new Local Page Ranks tool from Socialbakers. The social media analytics provider released the tool to help companies discover where the majority of their fans (and their competition's...(read more)

Going Local on Facebook in 2013

'Net Features : wm-socialmedia — Wed, 02 Jan 2013 20:35:00 GMT

As the social Web continues to expand with more ways for brands to connect with their customers, there is still one network that outperforms the rest – Facebook. This is because the world’s largest social network allows brands of all sizes...(read more)

Sprout Social Goes Local

Pete Prestipino — Wed, 10 Nov 2010 20:03:00 GMT

Social relationship management (SRM) service provider Sprout Social announced today the addition of location-based social media tools to its platform.

Using real-time data generated by popular location based services Foursquare and Gowalla, Sprout Social business users can develop and distribute messages and promotions to customers. Before you ask, integration with Facebook’s new Places service is also planned.

According to Sprout Social, its SRM platform - which provides location tools as part of its core offering - has gained over 2,000 business subscribers since its launch in August.

The system itself is rather unique, combining contact management and Web monitoring with integrated, automatic cross-posting to Twitter, Facebook and LinkedIn—including message scheduling and geo targeting from one integrated Social Dashboard.

“Location-based services like Foursquare and Gowalla are proving to be a phenomenal source of word-of-mouth marketing for local merchants,” said Justyn Howard, CEO and co-founder of Sprout Social. “The most successful businesses understand the potential in embracing these tools to engage and grow their customer audience. Sprout Social takes the guesswork out of making social media successful for our customers—and our new location tools are yet another way we’re helping them do it.”