Social Media Mavens : napkin labs

Superfans Drive Facebook Engagement

'Net Features : wm-socialmedia — Fri, 19 Oct 2012 16:00:00 GMT

Bigger is not always better – at least when it comes to a brand’s social media following. In fact, when it comes to Facebook, brands should focus on acquiring active “Superfans” rather than a larger quantity of fans. A recent study...(read more)

New Tool Moves Facebook Fans Beyond Likes

'Net Features : wm-socialmedia — Mon, 24 Sep 2012 21:15:00 GMT

Facebook has proven itself to be a good place for brands to connect with consumers, but in many cases, these are tenuous and do little for companies after the initial connection. That’s why Napkin Labs launched its new Fan Center tool that helps...(read more)