Social Media Mavens : pinterest

Pinterest Introduces Rich Pins

'Net Features : wm-socialmedia — Mon, 20 May 2013 17:30:00 GMT

Pinterest has partnered up with some top brands in order to make pins more useful. The pin-boarding social network is working with companies like Anthropologie, Home Depot, Target, Urban Outfitters, Better Homes and Gardens, Good Housekeeping and Netflix...(read more)

Instagram More Effective than Pinterest?

'Net Features : wm-socialmedia — Fri, 10 May 2013 13:15:00 GMT

Being acquired by Facebook does a brand good, according to a new study by Simply Measured. In fact, just a year after being acquired by Facebook, Simply Measured reports that 67 percent of the top brands are now using Instagram – which has seen...(read more)

Passing on Pinterest, Marketing to Men

'Net Features : wm-socialmedia — Wed, 01 May 2013 17:45:00 GMT

By Dana Rasmussen If Pinterest was a woman, her friends would have the awkward task of telling her that men just aren't that into her. Pinterest is the third most popular social networking site on the Internet behind Facebook and Twitter. It's...(read more)

Pinfluencer Gets a New Name and Social E-Commerce Product

'Net Features : wm-socialmedia — Tue, 19 Mar 2013 17:15:00 GMT

Pinfluencer literally made a name for itself by providing marketing and return-on-investment (ROI) analytics to brand’s using the Pinterest social network. However, as the company begins to move away from only using information from Pinterest and...(read more)

Pinterest Redesign Tackles the Big Pictures

'Net Features : wm-socialmedia — Tue, 19 Mar 2013 01:00:00 GMT

Bigger is better – at least, that seems to be the philosophy that Pinterest is following when it comes to the social pinboarding site’s freshly launched new redesign. The updated look is mostly notable for including bigger pictures, more linkage...(read more)

Zappos Tracks Pinterest Conversions with Pinfluencer

'Net Features : wm-socialmedia — Mon, 18 Feb 2013 16:15:00 GMT

As Pinterest continues its slow but steady ascent to social media greatness, brands are turning to the platform in droves to raise awareness with their target consumers and, in some cases, even turning a profit. As more and more enterprises start leveraging...(read more)

Profile Optimization for 2nd-Tier Social Networks

'Net Features : wm-socialmedia — Wed, 06 Feb 2013 19:45:00 GMT

For brands, maintaining a social presence on the Web is hard work. Not only do social media managers need to focus on engaging audience members, but they must also stay current with new features, redesigns and updates from social networks. While most...(read more)

Pinfluencer Launches Image Recognition Engine

'Net Features : wm-socialmedia — Tue, 29 Jan 2013 19:30:00 GMT

Merchants that actively maintain a Pinterest profile have the potential to gain a lot of traffic from the visually driven social network. However, just like any other social network, merchants must monitor the analytics of the content they post in order...(read more)

Social Media for Home-Based Businesses

'Net Features : wm-socialmedia — Wed, 23 Jan 2013 13:15:00 GMT

When running a home-based business, the pressure of completing vital daily actions, in addition to time constraints, means social media strategy may not be your highest priority. But to outreach to an extensive customer base, build your online authority...(read more)

Life in the Fast Lane – Social Predictions for 2013

'Net Features : wm-socialmedia — Tue, 15 Jan 2013 16:30:00 GMT

By Richard Pasewark, CEO, Visible Technologies This past year the social media and marketing world saw many evolutionary changes including the IPO of Facebook, market consolidation and increased adoption of social media sites like Pinterest and Instagram...(read more)

Pinterest Contests Come to Wishpond

'Net Features : wm-socialmedia — Fri, 28 Dec 2012 21:06:00 GMT

Interacting with fans through social media helps merchants foster relationships with their customers, and a new application from Wishpond makes this task easier than ever. This is because the social marketing solutions provider has launched the Pinterest...(read more)

Pinterest Promotion's Puzzle Solved

'Net Features : wm-socialmedia — Wed, 05 Dec 2012 15:16:00 GMT

Finding participants and ensuring eligibility and legality are among some of the time-consuming issues businesses face when running a sweepstake or contest on Pinterest . The popularity of the giveaways, however, keeps increasing. Creative freedom is...(read more)

Pinterest Finally Means Business

'Net Features : wm-socialmedia — Wed, 28 Nov 2012 14:34:00 GMT

It was only a matter of time, but Pinterest, the social pinboard site that took the world by storm, is officially targeting brands. That’s right – it looks like your mom’s favorite social network is ready to start monetizing. Recently...(read more)

Facing Today's Online Marketing Challenges

'Net Features : wm-socialmedia — Mon, 01 Oct 2012 18:10:00 GMT

As the world becomes more connected, so do consumers. For small businesses, this presents an era of unique challenges. And, although the world of online marketing may appear cumbersome, small businesses should not be so easily dismayed. With the right...(read more)

Measuring the Conversion Power of Social and Search

Michael Garrity — Mon, 16 Jul 2012 07:21:00 GMT

Cloud marketing platform BloomReach recently compiled an infographic looking at how different social media sites can become traffic sources that convert users into customers.

According to the data, it seems increasingly clear that social media is quickly catching up to search as a source of coverting traffic. Although conversions from social only represent around 3 percent of the total number of conversions from search, many of these sites don't send very much traffic to online stores, especially compared to search engines.

The big winner in this study was Pinterest, which is quickly growing as a driver of quality traffic. With a conversion rate of 1.02 percent, it's far ahead of Google Image Search (.54 percent) and social media powerhouse Twitter (0 percent). Furthermore, Pinterest's numbers could potentially get much higher, as there are still many e-commerce companies that are barely using (or outright ignoring) the site. There is a lot of room for growth with Pinterest, as it just hit 19 million users.

For now, however, traditional search is still the best bet when it comes to getting converting traffic, largely because it is a clear signal of an intent to purchase. Approximately 1.62 percent of Google Search traffic will result in a sale, which is quite a bit higher than even the highest converting social media site, Facebook (1.13 percent).

In the end, it seems that the real trick to making social media a viable option for driving traffic that converts is to put effort into delivering quality content, following the trends, and linking to relevant landing pages designed to help users convert.

Check out the infographic below: