Collect Email Addresses via Social Sign-In

'Net Features : wm-socialmedia — Tue, 18 Sep 2012 11:47:00 GMT

Collecting email addresses just got a whole lot easier, especially for B2B marketers. Silverpop is to thank. The company announced an enhancement to its Social Sign-In feature, which is built through a partnership with social identity and user management...(read more)

Silverpop Spreads Holiday Cheer with Facebook Contest

Allison Howen — Wed, 23 Nov 2011 09:30:00 GMT

Web-based solution company Silverpop is spreading holiday cheer with the launch of a Facebook marketing innovations sweepstakes.

The sweepstakes campaign runs through January 2012, and offers marketers the chance to win prizes while Silverpop makes donations to charity: water, a non profit organization that brings clean and safe drinking water to developing nations.

“The holidays mark the season to celebrate success, as well as to reach out and help others,” says Eric Holmen, senior vice president of marketing for Silverpop. “Silverpop is launching this sweepstakes so marketers can voice their challenges and hopes for the new year, in addition to supporting a terrific cause. We’ve worked with charity: water in the past, and we know from firsthand experience that it’s an exceptional organization.”

The campaign targets marketers and runs exclusively on Facebook. For each new fan, the company will donate $1 to charity: water, with a maximum of $5,000 – which happens to be the average cost of a water project that will provide clean water to an entire community. Furthermore, one participant will win a $100 American Express gift card each week, as well as one participant to be selected to win a new MacBook Air at the end of the campaign.

Social Media Mavens : silverpop

Collect Email Addresses via Social Sign-In

Silverpop Spreads Holiday Cheer with Facebook Contest