Social Media Mavens : socia media

Can You Predict Social Behavior?

'Net Features : wm-socialmedia — Wed, 10 Apr 2013 17:05:00 GMT

Monitoring trends and brand mentions is a key component of success in social media. The problem is that monitoring (and the subsequent management) is reactive as opposed to proactive like we really want and need it as brands; but it doesn't have to...(read more)

Zappos Tracks Pinterest Conversions with Pinfluencer

'Net Features : wm-socialmedia — Mon, 18 Feb 2013 16:15:00 GMT

As Pinterest continues its slow but steady ascent to social media greatness, brands are turning to the platform in droves to raise awareness with their target consumers and, in some cases, even turning a profit. As more and more enterprises start leveraging...(read more)

In-Stream Transactions Come to Instagram

'Net Features : wm-socialmedia — Tue, 06 Nov 2012 19:21:00 GMT

Social commerce payment system Chirpify is no longer just looking to monetize content on Twitter. In fact, it seems to be banking on the hope that a picture can be worth a thousand dollars, as the company recently expanded its platform to include in-stream...(read more)

Superfans Drive Facebook Engagement

'Net Features : wm-socialmedia — Fri, 19 Oct 2012 16:00:00 GMT

Bigger is not always better – at least when it comes to a brand’s social media following. In fact, when it comes to Facebook, brands should focus on acquiring active “Superfans” rather than a larger quantity of fans. A recent study...(read more)

Trend Spotting (and Funding) with Dataminr

'Net Features : wm-socialmedia — Tue, 25 Sep 2012 14:30:00 GMT

As if you needed it, here's a little more evidence that social media remains of great interest to the venture capital crowd these days (as it should be with the Web technology worker, too) : social media analytics company Dataminr has secured $13...(read more)

Twitter Ups Relevancy of Targeted Ads

'Net Features : wm-socialmedia — Wed, 05 Sep 2012 13:20:00 GMT

After a significant amount of time spent testing and tweaking, Twitter has finally rolled out a new feature to all of its advertisers that may dramatically improve the relevance of targeted ads on the microblogging social network. See, before, Promoted...(read more)

HootSuite Adds Yammer to App Directory

'Net Features : wm-socialmedia — Tue, 14 Aug 2012 20:05:00 GMT

HootSuite is constantly adding applications to its ever-expanding App Directory , but this newest integration grabbed our attention because it features one of the most popular private enterprise social networks – Yammer . The new app enables social...(read more)

The Most Popular Social Media Management Systems

'Net Features : wm-socialmedia — Sat, 11 Aug 2012 16:30:00 GMT

Although we all know the large audience that businesses can potentially reach through a strong social media campaign, one of the biggest complaints from professionals is that this marketing channel is too time consuming to manage and monitor. And while...(read more)