Social Media Mavens : social login

Viralheat Launches Social Login, Explore

'Net Features : wm-socialmedia — Tue, 30 Apr 2013 16:15:00 GMT

Social media marketing provider Viralheat is making it even easier to monitor a brand’s social presence with the launch of two new tools, Social Login and Explore. Social Login allows Viralheat users to login to their accounts with their email address...(read more)

Facebook Dominates the Social Login Scene

'Net Features : wm-socialmedia — Thu, 11 Apr 2013 02:50:00 GMT

Social login is one of those technologies or tactics that have been a truly meaningful development for Internet businesses. By enabling users to log in to adigital property with the credentials they use from popular services such as Google or Facebook...(read more)

Google+ Sign-In Available at Janrain and Gigya

'Net Features : wm-socialmedia — Wed, 03 Apr 2013 19:15:00 GMT

Social sign-in has been a helpful feature to site owners and visitors alike – it enables visitors to log into a website with existing social profiles, while also increasing engagement levels and enabling site owners to gather valuable information...(read more)

The Benefits of Social Login

'Net Features : wm-socialmedia — Wed, 13 Feb 2013 18:30:00 GMT

Is your website’s long membership registration form negatively affecting your marketing efforts? According to a new study, it could be. The Consumer Perceptions of Social Login Study , which was conducted by Blue Researc h and commissioned by Janrain...(read more)

Increase Sharing with AddThis Updates

'Net Features : wm-socialmedia — Thu, 13 Sep 2012 19:11:00 GMT

One of the 'Net's most popular sharing platforms, AddThis, has announced enhancements to its sharing tools. And in testing, these updates have proven to increase sharing by 11 percent. The platform's change in layout and new improvements aim...(read more)

Chores Rank Higher than Passwords, Study Says

'Net Features : wm-socialmedia — Wed, 29 Aug 2012 20:00:00 GMT

Is solving world peace easier than remembering passwords? While the answer to that question should be obvious, a new study from Janrain and Harris Interactive reveals that 38 percent of adults sometimes think it would be easier to solve world peace than...(read more)

AddThis Adds Social Sign In

'Net Features : wm-socialmedia — Wed, 22 Aug 2012 17:04:00 GMT

AddThis is the latest company to join in the fight against Password Fatigue . The social sharing platform has announced the integration of Social Sign In to its suite of social plug-ins, which enables users to log in to a website using their existing...(read more)

Images Increase Facebook Engagement

'Net Features : wm-socialmedia — Wed, 01 Aug 2012 15:30:00 GMT

If your looking to increase engagement on Facebook, you might want to start posting more images – at least according to a recent study from marketing firm Performics . The Life on Demand study shows that 44 percent of consumers are likely to engage...(read more)

Social Login Increases Site Engagement

Allison Howen — Fri, 20 Jan 2012 10:49:00 GMT

The goal of any website is to attract visitors. But once the visitors are at the site, how do you keep them there?

A new study from social plugin provider Gigya reveals that providing site visitors with social login options can impact user engagement and increase time spent on-site.

According to the study, users that log in with a social network spend 50 percent more time on site, with an average of 12 minutes for social login, 8 minutes for standard login and 5 minutes for no login.

Site visitors that were logged in through a social network were also found to view double the number of pages. With an average of 10 page views for social login, 5 page views for standard login and 4 page views for no login.

And although most users prefer to login with Facebook (61%), online businesses should still provide multiple social login options because 15 percent of users prefer to login with Yahoo, 12 percent choose Google, 10 percent select Twitter and 2 percent prefer LinkedIn.