Social Media Mavens : social media advertising

Can Facebook Ads Prompt Purchases?

'Net Features : wm-socialmedia — Wed, 21 Nov 2012 19:15:00 GMT

Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook is going to launch...(read more)

Facebook Offers' Test Over, Merchants to Pay

'Net Features : wm-socialmedia — Thu, 20 Sep 2012 22:35:00 GMT

Looks like it’s time for Facebook to finally try to make itself even more profitable. Earlier this year, Facebook announced the test launch of Facebook Offers , a service that allows businesses to send promotions directly to users via their news...(read more)

Twitter Ups Relevancy of Targeted Ads

'Net Features : wm-socialmedia — Wed, 05 Sep 2012 13:20:00 GMT

After a significant amount of time spent testing and tweaking, Twitter has finally rolled out a new feature to all of its advertisers that may dramatically improve the relevance of targeted ads on the microblogging social network. See, before, Promoted...(read more)