Social Media Mavens : wm-advertising

Salesforce Unveils Self-Serving Social Ad App

'Net Features : wm-socialmedia — Tue, 30 Apr 2013 16:55:00 GMT

A new self-serving social advertising application, dubbed Social.com , is now available through the Salesforce Marketing Cloud. The app connects social ads with CRM and social data, which allows brands and agencies to power ad campaigns on Facebook and...(read more)

Run a Special on Foursquare, Gain Visibility

'Net Features : wm-socialmedia — Mon, 15 Apr 2013 20:35:00 GMT

If you are a merchant who uses Foursquare to connect with your customers, you should consider running a special tomorrow in order to receive additional visibility from the location-based social network. Foursquare has dubbed April 16th “4sqDay”...(read more)

Facebook Introduces New Ad Targeting Feature

'Net Features : wm-socialmedia — Thu, 11 Apr 2013 18:15:00 GMT

The world’s largest social network has launched a new self-serve advertising feature called partner categories, which enables users to better target the audiences that their advertisements reach. According to the Facebook blog post, partner categories...(read more)

Set Goals in Facebook's Ad Manager

'Net Features : wm-socialmedia — Wed, 03 Apr 2013 15:35:00 GMT

Monitoring your advertising success on Facebook just got easier; because the world’s largest social network has made some updates to its Ad Manager. The updates allow marketers to set a goal for their ads, such as getting more page likes, obtaining...(read more)

FTC Speaks on Social Ad Disclosures

'Net Features : wm-socialmedia — Wed, 13 Mar 2013 18:25:00 GMT

The Federal Trade Commission Tuesday released updated guidance for mobile and other online advertisers, explaining how to make disclosures clear and conspicuous to avoid deception. The FTC’s new Dot Com Disclosures guide (PDF), which was initially...(read more)

Facebook's Audience Reach Bug Wreaks Havoc

'Net Features : wm-socialmedia — Wed, 27 Feb 2013 19:30:00 GMT

Your last few social media post on Facebook might have performed better than was actually reported. Facebook indicated, in a blog past last Friday, that coding errors misrepresented actual audience reach metrics on posts since sometime last year. Facebook...(read more)

Twitter Ups Relevancy of Targeted Ads

'Net Features : wm-socialmedia — Wed, 05 Sep 2012 13:20:00 GMT

After a significant amount of time spent testing and tweaking, Twitter has finally rolled out a new feature to all of its advertisers that may dramatically improve the relevance of targeted ads on the microblogging social network. See, before, Promoted...(read more)