Tealium on the Move; Digital Marketers Turn to Tag Management

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Enterprise tag management company Tealium has recently established turnkey integration with 500 different digital marketing vendor tags, giving them the industry’s largest ecosystem of technology vendors.

For Tealium’s customers, this means they’ll be able to deploy “nearly any major digital marketing solution” on their websites faster and easier than ever. This can include everything from analytics to search marketing solutions and beyond, which can be embedded right into a customer’s digital platform through a snippet of software code known as a tag.

The real benefit of these tags, however, is that they let marketers streamline complexity and increase agility by implementing these tag-based solutions on their own, without ongoing IT resource requirements. Before the emergence of tags, marketers mostly had rely on their companies’ IT staffs to integrate JavaScript code into their channels, but with Tealium, they’re given point-and-click, drag-and-drop simplicity that allows them to insert the code all on their own, thus moving the whole process along much faster and smoother.

Tealium’s huge vendor marketplace now offers customers “nearly every type of solution,” including analytics, affiliate marketing, optimization, display advertising, email, search marketing, marketing automation, retargeting, mobile and more.

 

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