Live chat and help desk solutions are both excellent ways to deepen the engagement of users, but there's a whole crop of technology solutions that aim to kick it up a few extra notches.
CodeBaby, a provider of "intelligent" virtual assistants (covered in the "Tech State of E-commerce" at Website Magazine back in October 2012), has released a new offering dubbed 'InSyte' which is designed to provide a more immersive online 'self-serve' experience for users.
Insyte gives customers a deeper understanding of their specific situation, empowering them to leverage on page elements, use interactive features, and engage the virtual assistant in order to make better purchases or account decisions. Insyte gives enterprises an opportunity to create more engaged, more confident, and yes, even more loyal customers.
"This is the perfect immersive online experience solution to empower consumers to gain a deeper understanding of the information they seek on websites," said Russ Uhlmann Jr. Executive VP of Business Development for CodeBaby "Insyte is enabling many industries, such as benefits, health insurance and healthcare providers, to offer their customers better access to the critical and often confusing information they seek online so they are able to make the most accurate decisions for their individual lifestyles."
Here's a sample of Codebaby's intelligent virtual assistant in action: