Voice of the customer feedback platform, iPerceptions, has launched a new product that helps content and media companies identify engaged users and grow their audience base.
The iPerceptions Engagement and Audience Building Solution is designed for engagement tracking and measuring brand trust and advocacy. With this platform, online communities can better identify influential audience members, measure engagement rates and use this data to grow their audience.
“Content and media companies as well as online communities need to measure more than unique visitors per month, conversions and goal completion to understand how to grow their audience,” said Audry Larocque, CEO of iPerceptions. “With our Engagement and Audience Building Solution, companies can get precise insights about the profiles of users at different engagement levels, the reasons behind their behavior and can use this insight to grow their audience.”
The iPerceptions Engagement and Audience Building Solution is made up of a research framework that is specifically created for content sites. The platform gathers representative, targeted and opt-in feedback, as well as real-time engagement analytics with KPIs. Marketers can use this solution to segment user engagement groups and identify brand advocates, increase visitor frequency by emphasizing key engagement drivers, create cross-promotional strategies based on visitor intent, monitor word of mouth by measuring brand perception and assess visitor benefits by evaluating competitive considerations.
“It’s not possible to address every business issue with a single metric,” said Lane Cochrane, VP of research at iPerceptions. “Building audiences and creating brand alignment is significantly different than optimizing conversions and therefore requires a research solution designed to capture insights relevant to these business objectives. Our Engagement and Audience Building survey framework and methodology will help marketers understand the levers to become top of mind destinations for their audiences.”
It is important to note that the Engagement and Audience Building Solution leverages the iPerceptions Active Research Platform, which aims to engage customers at the right moment across all channels. Moreover, all results are integrated with the brand’s Web analytics and integrated into appropriate business systems. The platform is currently available to iPerceptions Enterprise customers.