Open source customer relationship management (CRM) application Zurmo has integrated with Rapleaf, Zapier, and Import2 - three services which will help Zurmo users enhance the completeness of customer and prospect information.
For example, data provided by Rapleaf (which is based on the email address associated with user profile) will include marketing demographics and interest data including age, gender, marital status, and income. Zurmo's integration with Zapier will enable users to automate tasks between other online platforms and applications like for builder Wufoo, or blogging/CMS software Wordpres, and others including Evernote and Dropbox - passing data to and from Zurmo without being forced to reenter data. Finally, it's integration with Import2 will automate data import to Zurmo from other CRM's including Zoho, SugarCRM and Salesforce.
“A major issue with CRM can be missing data and low data integrity. When a record lacks needed information, marketing, sales, and support processes suffer. Yes, poor training and low user adoption are major culprits. Zurmo’s built in gaming mechanics have proven to motivate users to follow best practices,” states Stafford Mckay, Director of Marketing for Zurmo. “When it comes to big data and an era where analytics matter more than ever, data must be whole and crystal clear. The Zurmo community is raising expectations in the CRM space and these three new tools have brought us even further.”