Eventbrite and Automattic have announced a partnership that will integrate their services, providing users of WordPress.com (the cloud version of WordPress) with new themes and a widget that will showcase the latest information about their own upcoming events on Eventbrite.
"The best ideas for partnerships come from watching our community of event organizers and attendees. We noticed many organizers were going out of their way to add events to their WordPress.com sites, so we set out to make this easier for them," said Mitch Colleran, head of global partnerships at Eventbrite. "This integration makes perfect sense for Eventbrite and WordPress.com, but, most importantly, it makes sense for our customers. We're thrilled to partner with WordPress.com, a fundamental building block on the web, to make it easier for anyone to market their events online."
Before the integration, it was necessary for event organizers to install plug-ins or host their own website in order to showcase their Eventbrite events onto their sites. With this integration, however, organizers of multiple or single events can sync event information from Eventbrite to their website so that the changes they make are reflected on both platforms. Event organizers can also sync multiple Eventbrite events at once, creating an events calendar and highlighting featured events in a scrolling banner on their WordPress.com page. Finally, a custom widget can now be easily added to pages that will sync the organizers' events to their site without making any changes to their existing theme.