Social CRM platform Nimble has announced a new integration with Microsoft Office 365 and Outlook 2013, which make it easier for business professionals to manage relationships with their contacts.
With the new integration, users can view complete information about any contact directly from their email messages. The Nimble Social Relationship Manager platform automatically pulls in information about contacts, resulting in Contact Records that provide detailed information including previous communications history, activities and tasks. Moreover, the integration incorporates the social profiles and streams of each contact, which offers immediate and relevant insights to Nimble users.
“We’re pleased to see Nimble in the Office Store because they clearly have an understanding of the needs of small businesses across the world,” said Dene Cleaver, senior product manager – Office and SharePoint Store Microsoft Corp. “There’s no doubt that providing contextual information about contacts helps business relationships flourish, and that connecting that capability to Microsoft Office within Outlook is a logical step, making Nimble a welcome addition to the Office Store.”
According to the Nimble blog, the company's mission is to save SMBs time and keystrokes by presenting all the information needed to interact with contacts in a meaningful way, thus building, deepening and nurturing business relationships. By using the Nimble Contacts Widget within Outlook, users can see contact name, title, bio and description, as well as view the last contacted dates, mark a contact as important, set "stay in touch" reminders, monitor and post to social streams like Twitter, LinkedIn, Facebook and Google+, view complete contact history (including messages on social channels) and even import contacts into Nimble.