Online video is the fastest growing segment of digital ad spending in the U.S, according to eMarketer, with digital video spend expected to more than double, from approximately $4 billion to $8 billion, between 2013 and 2016.
Isn't it about time you started taking video more seriously when it comes to your digital initiative? Several companies are positioning themselves to provide some support.
Mixpo for example, a multiscreen video ad provider, has released a new product in mStream video ads. The mStream offering comprises the video ad products Mixpo’s agency and media company customers have already been using with one significant difference - users can now design video executions from Mixpo to be responsive, meaning that the ads detect which device they’re being viewed on and, in real time, deliver creative executions optimized for the associated screen size. Essentially, ads created in Mixpo's mStream are multiscreen, multichannel and multiformat - running on any device and able to be distributed anywhere.
"Savvy marketers demand scalability and simplicity. mStream provides both. It represents the next generation of multiscreen video advertising,” stated Salim Hemdani, Mixpo’s Vice President of Software. “Demand for mStream will continue to rise. We are pleased to provide this additional value to our customers and partners.”