A combination of Rakuten MediaForge's retargeting and display platform and LiveRamp's data onboarding technology is giving marketers an opportunity to leverage CRM and purchase history data in their promotional campaigns on the Web.
The partnership with LiveRamp will enable companies, including Gilt City, Viator and Karmaloop to run retargeting campaigns using CRM data on Rakuten MediaForge’s display platform. An approach of this nature can increase customer acquisitions, re-engage lapsed users, and optimize messaging to engage customers and boost conversions.
“As the world of digital marketing matures, it’s become clear that it can no longer be considered siloed from brand’s other marketing strategies,” said Auren Hoffman, CEO, LiveRamp. “Together, LiveRamp and Rakuten MediaForge are providing brands a streamlined approach to data unification with the specific goal of creating more engaging and personalized consumer experiences.”