Today's consumer expects (sometimes demands) that retailers will show them something they’ll like. To do that of course, these modern merchants need to use data and create a comprehensive view of their customer in order to deliver customized messaging.
The result of this personalized level of digital marketing (with any luck) is a more engaged and valuable customer - but as you may know, it's not always easy to tailor messages for every customer and during every interaction.
Of course, the savviest retailers are aware of the trend toward greater personalization (as well as the challenges in implementation) and are now actively preparing their platforms to connect with customers on the level they now expect.
Streetwear and fashion retailer Karmaloop, for example, recently announced that it has selected CQuotient's Personalized Marketing Engine to power its marketing campaigns and deliver tailored marketing messages to customers - starting with email. The CQuotient platform will combine customer data from touch-points including Web, email, and social media, with advanced predictive analytics, resulting in emails that will tailored to individual customers.
“We cater to a generation that grew up with the Internet and, therefore, have high expectations of their digital experiences. So it’s imperative that the messages to customers be spot-on when engaging with this demographic,” said Judah Phillips, vice president, analytics and data sciences, Karmaloop. “Leveraging CQuotient’s solution will enable us to have true one-to-one communications with every individual customer based on their unique style, taste and interests, resulting in a deeper connection with the Karmaloop brand.”