Adobe isn't just focused on improving Creative Cloud and the design experience, it has its eye on marketing and business optimization as well.
The company recently announced an integration between two Adobe Marketing Cloud products - Adobe Campaign (formerly Neolane) and Adobe Experience Manager. The integration will enable Adobe users to work from a single digital asset management repository, integrating data from both anonymous and known visitors in order to improve on-site personalization efforts.
“Marketers need a better way to create, optimize, and deliver content across all online and offline channels,” said Suresh Vittal, vice president, marketing strategy, Digital Marketing, Adobe. “The integration between Adobe’s leading web content and campaign management solutions enables marketers to deliver unparalleled, personalized experiences in the channels their customers prefer. This milestone is the first of many that will showcase ongoing and deep integration of Adobe Campaign with Adobe Marketing Cloud.”
Adobe also made available new functionality for Adobe Campaign including an improved infrastructure for real-time management, new tools and processes for marketers to create and customize local campaigns, as well as several reporting enhancements for transnational messages.