Tag Management Solutions on the Move: Ensighten In Focus

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Tag management provider Ensighten has closed a $40 million Series B investment from Insight Venture Partners. Ensighten and other tag management solutions had a wildly successful 2013, thanks to enterprises increasing interest in analyzing, executing and capitalizing on digital marketing data.

Tags typically add hundreds of lines of JavaScript code to a Web page, slowing page load performance, and present a major management challenge to marketing and IT organizations. Solutions like Ensighten enable digital marketers to deploy and manage any third-party tags from a single Web interface, as well as to collect, own and use on-site, off-site and offline data. With such enterprise data and tag management capabilities in place, marketers can optimize their digital touchpoints and personalize the experiences of individual consumers with minimal involvement of code developers or the IT organization.


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"With more data being generated than ever before, it has become increasingly complex for marketers to get a streamlined view of their customers or the ability to leverage their data for personalized communications," said Ensighten Founder and CEO, Josh Manion. "Ensighten is reinventing the interactive marketing ecosystem and we're thrilled that Insight Venture Partners shares our vision that organizations should be able to collect, own and act on data in real time."

Ensighten's list of customers reads like a Who's Who in big business, including Capital One, E-Trade, MetLife, Microsoft, monster.com, Safeway, Sony Electronics, Staples, Symantec, T-Mobile, United Airlines and Wal-Mart.

 

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