User-generated reviews are among the most influential pieces of content a brand can promote, and a new solution from VideoGenie is making it easier for brands to do just that.
The solution, which is named StoryBox, automatically collects, ranks and distributes all positive tweets, vines, posts, Instagram images and YouTube videos about a brand and features the content on the brand’s website. Plus, StoryBox leverages an engagement-optimization algorithm to determine which users and stories influence the most conversions and time-on-site. Then, the most influential content is automatically featured more frequently and prominently within the StoryBox.
It is important to note that the user-generated content can also be distributed through VideoGenie’s interactive Facebook ads, video ads and banner ads. Moreover, advertisers can monitor the best performing stories and the most effective social media and marketing channels.
“Companies know that real customers are more influential than any other form of traditional advertising,” said Justin Nassiri, founder & CEO of VideoGenie. “And yet, most companies bury this vibrant and compelling content as links in their website footer. StoryBox is the most powerful way for a company to tell stories, and our clients have some great ones to tell.”