Augmented reality has long been a draw for geeks and software freaks, but it's only now that it's close enough for everyday use - and it's a whole lot cooler and more practical than you might have ever imagined.
AR Platform Blippar recently released its Blipbuilder AR content creation tool, enabling anyone to build interactive experiences that can be accessed through the Blippar app.
The solution, which was previously only available to agencies who partnered with the company, is a web-based drag-and-drop service that turns physical assets (e.g. print ads, billboards, packaging) into virtual, engaging digital content.
In addition to being able to provide end-users with a more robust experience, Blippar clients will be able to leverage the technology to build a new revenue stream by offering the AR content to clients.
Below is a video of Blippa in action, showcasing the platform's capabilities.