Events like tradeshows and conferences aim to bring professionals in a particular industry together, yet it can be difficult for attendees to find the right people to connect with once they are at the event.
This is where Pathable comes into play. Pathable is a mobile and Web event platform that helps event organizers strengthen networking opportunities for attendees by creating digital communities around specific industry events. The platform offers a Web app and desktop experience for events, which enables users to search the attendee directory, send private messages to other attendees and schedule meetings with prospects from their desktops or smartphones. Joining the event community gives attendees a better chance of finding the right people to connect with prior to the event, which can make networking at the event easier and more effective.
It is also important to note that Pathable’s services typically stay online for an entire year, which means that attendees can continue to network even after the event is finished. Plus, event organizers can connect annual events together through the service to help attendees connect with the same prospects and new prospects year after year.
Pathable, however, is not only beneficial for attendees, but also event organizers according to the company’s CEO Jordan Schwartz. This is because the platform helps increase attendee satisfaction as well as allows organizers to keep event communities and networking interactions under one private umbrella. Moreover, Pathable helps to increase exhibitor and sponsor ROI for organizers, as the platform provides tools that can be leveraged to increase exhibitor exposure.
“People are going to events to network, to meet other people, to build their business relationships and it’s really hard to do,” said Schwartz. “(Pathable gives) the people who are going to these events a way to do their homework, to find out who else is going, to start conversations and build relationships before they even get there.”