Online shoppers are no strangers to using video in their product research and selection process, but adoption has been slow for merchants (not to mention e-commerce software solutions).
Business video solution Invodo, however, has announced the availability of a new program for merchants that aims to deliver better integrated video solutions for Magento merchants. Invodo’s integration (as would any top tier video solution) should result in conversion rate increases by producing a more engaging shopping experience; and one that facilitates consumer learning, entertainment, and information sharing.
“While Invodo has traditionally catered to the enterprise market, online video is becoming so pervasive that expanding into the SMB market is necessary to keep up with growing demand,” said Keith Blankenship, Invodo’s Director of Strategic Alliances. “Magento’s status as one of the leading e-commerce solution providers makes them an ideal partner to help us expand use of our platform in new and high-growth market segments. The combination of these powerful platforms promises to drive considerable business results for retailers looking to capitalize on the power of online video, drive brand awareness and increase sales.”